Trademark Licensing and Brand Management

Oregon Letters Display

After more than 130 years, a sterling academic record, and a legendary reputation in athletics, the University of Oregon is one of the most recognized and storied brand names in higher education in the country.

The Office of Brand Management is tasked with maintaining this hard-earned image by:

  • Protecting the legal rights and ownership associated with the school’s name, logos, and other identifying symbols
  • Promoting and marketing the university through UO gear, events, and promotions
  • Licensing university trademarks through a Trademark Licensing Agreement

Lisa Cannell
Assistant Director Brand Management Trademark Licensing

Mailing Address
5286 University of Oregon
Eugene, OR  97403

Shipping Address
360 E. 10th Ave. Suite 202
Eugene, OR  97401