Typography

Institutional Typefaces

Consistent typography is integral to a successful identity system. A well-chosen typeface will affirm the characteristics of the university conveyed in the words we use to describe it, while a poorly used or ill-fitting typeface will work against the brand. When used consistently, the institutional typefaces will become closely identified with the university and its brand.

In choosing institutional typefaces, legibility and functionality were primary considerations. Kievit, a sans serif typeface introduced for campus-wide use in 2015, is the UO's primary institutional font. Melior, a typeface that has been in use at the UO for many years, is also available when a serif font will better suit your needs.


Primary Institutional Typeface: Kievit

Kievit is a versatile, contemporary, sans serif typeface crafted by Michael Abbink in 2001. Its lines are clear and sharp, making it very legible at small point sizes. It is versatile and flexible—equally usable for body text and headlines. Consistent font use is a primary building block of an identity system, and the clean lines and humanist nature of Kievit make it appropriate for most situations. The UO has licensed a set of four Kievit typefaces for campuswide use, and we recommend that you set Kievit Regular as your default font. 

Kevit font examples

Alternate Typeface: Melior

Melior is an easily readable typeface well suited for copy-dense documents. It is a good choice for body text in long magazine or newsletter articles, or when a more traditional typeface is appropriate.

Melior font examples

Q: What if I'm working with an outside designer on a project. May I download the approved typefaces on their behalf?

A: No. That would violate the license the University of Oregon has purchased to use the typefaces. Any designer not employed by the university will need to purchase fonts for their own use.

Q: What if I want to buy the fonts myself? Where can I purchase the UO typefaces?

A: United, Bauer Bodoni, and the full set of Kievit fonts are reserved for use by designers. Contact Marketing Communications if you need guidance on which set to purchase for your project. A smaller set of Kievit fonts, good for most university purposes, is available for any UO employee to download.