Brand Management and Trademark Licensing

Yellow O on a large wooden base

After more than 140 years, a sterling academic record, and a legendary reputation in athletics, the University of Oregon is one of the most recognized and storied brand names in higher education in the country.

Brand Management and Trademark Licensing is tasked with maintaining this hard-earned image by:

  • Protecting the legal rights and ownership associated with the school’s name, logos, and other identifying symbols
  • Promoting and marketing the university through UO gear, events, and promotions
  • Licensing university trademarks through a Trademark Licensing Agreement
    • The University of Oregon Trademark Licensing Agreement begins with an application located at:
    • A fully executed agreement is required to sell products with the university’s logos, marks and graphics.

Contact Us 

Brad Hutchins
Interim Assistant Director Brand Management Trademark Licensing

Mailing Address
5286 University of Oregon
Eugene, OR  97403

Shipping Address
360 E. 10th Ave., Suite 202
Eugene, OR  97401