Color

Color is one of the most powerful and recognizable ways we express our brand identity. Rooted in nature and drawn from our environment, our colors help tell the story of who we are. When used correctly, they can enhance our voice, reflect our tone, and help our audience make instant connections.

Primary Brand Colors

The University of Oregon institutional colors are green and yellow. These colors should always figure dominantly in your design work.

NOTE: When using color builds, always use the color values listed here. They’ve been adjusted for the best reproduction in print and on screen and do not match Pantone® Color Bridge breakdowns. To help serve people with impaired vision, some of our web color values have been altered slightly from the print color values. Always use the hex color values listed here to ensure they meet accessibility standards. If you are using our Cosmic theme, you should use our web color classes as they include web formatting styles to help ensure text accessibility standards.

 

UO Green
PANTONE: 356 | CMYK: 96-26-100-15
HEX: #007030 | CLASS: palette-bg-uo-green

 

UO Yellow
PANTONE: 107 | CMYK: 0-6-99-0
HEX: #FEE11A | CLASS: palette-bg-uo-yellow

 

Secondary Brand Colors

We developed our secondary color palette to complement our primary colors, drawing hues from our natural environment.

Use these colors sparingly, occasionally, and always in a supporting role to our green and yellow. Never make any of these shades the predominant color for a school, center, institute, or department.

When bringing in secondary colors, take extra care not to create designs that don’t reflect the University of Oregon brand—or worse, that appear to represent another institution.

NOTE: When using color builds, always use the color values listed here. They’ve been adjusted for the best reproduction in print and on screen and do not match Pantone® Color Bridge breakdowns. For preapproved color palettes for promotion of heritage sites, please contact uobrand@uoregon.edu.
 
Legacy Green
PANTONE: 3435 | CMYK: 87-45-78-49
HEX: #104735| CLASS: palette-bg-uo-legacy-green
 
Dark Blue
PANTONE: 3025 | CMYK: 100-65-37-20
HEX: #004F6E| CLASS: palette-bg-dark-blue
 
Grass Green
PANTONE: 362 | CMYK: 75-15-100-2
HEX: #489D46| CLASS: palette-bg-grass-green
 
Light Blue
PANTONE: 7710 | CMYK: 81-13-28-0
HEX: #00A5B5 | CLASS: palette-bg-light-blue
 
Lime Green
PANTONE: 377 | CMYK: 52-6-100-0
HEX: #8ABB40 | CLASS: palette-bg-lime-green
 
Dark Gray
PANTONE: 445 | CMYK: 69-53-55-30
HEX: #4D5859 | CLASS: palette-bg-dark-gray
 
Chartreuse
PANTONE: 396 | CMYK: 15-1-100-0
HEX: #E2E11B| CLASS: palette-bg-chartreuse
 
Medium Gray
PANTONE: 429 | CMYK: 18-10-10-26
HEX: #A2AAAD | CLASS: palette-bg-medium-gray
 
Berry
PANTONE: 228 | CMYK: 40-100-40-18
HEX: #8D1D58 | CLASS: palette-bg-berry
 
Light Gray
PANTONE: N/A | CMYK: 0-0-0-17
HEX: #D8DcDA | CLASS: palette-bg-light-gray