Color

Color is one of the most powerful and recognizable ways we express our brand identity. Rooted in nature and drawn from our environment, our colors help tell the story of who we are. When used correctly, they can enhance our voice, reflect our tone, and help our audience make instant connections.

Primary Brand Colors

The University of Oregon's institutional colors are green and yellow. These colors should always figure dominantly in your design work.

Secondary Brand Colors

We developed our secondary color palette to complement our primary colors, drawing hues from our natural environment.

Use these colors sparingly, occasionally, and always in a supporting role to our green and yellow. Never make any of these shades the predominant color for a school, center, institute, or department.

When bringing in secondary colors, take extra care not to create designs that don’t reflect the University of Oregon brand—or worse, that appear to represent another institution.