Required Elements for the Web

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Header and Footer Elements

A standard web bar—included at the top of of UO websites—and a web footer are required on all officially identified University of Oregon, office, unit, department, division, school, or college sites using the domain. For a live example you can see how this site uses the header and footer.

The web bar and footer provide a consistant standard navigation to audience-oriented pages and to specific pages focusing on external audiences. The links and graphics are fixed and may not be altered or adapted.


University of Oregon header bar example

The following links are required in the header:


UO footer bar

The following links are required in the footer:

The following language, including the link to the statement of non-discrimination, is required in the footer of all UO websites:

UO prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity, and gender expression in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by UO policy. Questions may be referred to the Title IX Coordinator, Office of Affirmative Action and Equal Opportunity, or to the Office for Civil Rights. Contact information, related policies, and complaint procedures are listed on the statement of non-discrimination.

This language is now included in the UO Banner Module supported by Marketing Communications.

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Suggested Uses

We offer helpful hints, uses cases, and additional graphics files.

A note on search:

A search function for all sites within the domain is available on the UO homepage within the web bar. Current constraints do not allow for that search function to be broadly applied. But if including a search function on your departmental website, avoid placing the search box within the web bar.

Additional Requirements

Page title tags are required for your site. We recommend using the convention “Department or site name | University of Oregon."

Above the required footer, include a "contact us" link (either a web form or an e-mail address) to your unit so your visitors can ask questions or make comments.

Permissions and Attributions

Site owners are responsible for ensuring they have permission to use all copy, images, and other materials on official UO websites, and that they follow any attribution requirements for such uses. All work must conform with the University of Oregon’s Acceptable Use policy.

Web Signature

  • The signature has been modified for optimum legibility for the web and can only be used embedded in the official banner.
  • No use of college or school secondary signatures or the UO seal is permitted.
  • Approved unit logos may be used at the footer.


Colors of the required elements may not be altered or adapted. All other color use must be consistent with brand-wide requirements on color.


Use natural language for your links, for example, avoid terms like "Click Here," and use instead contextual language describing the link. A more comprehensive set of rules and examples can be found on the Writing for the Web page.

Links appearing in designated navigation areas of the page do not need to be underlined, however when appearing in body copy, they must be set apart by color, font weight, or other styling.

Unless there is content on your site specifically requiring users of your site to "login" in order to see the content, avoid placing a "login" link on your site for the convenience of your internal site editors.


On a rare occasion, for specifically themed sub-sites or campaign sites, different graphics may be used in place of the required elements. At least four weeks before planned launch, a design proof must be submitted to Marketing Communications, and written approval from the office is required before promoting the site.