Brand Camp

green tshirt with the Oregon Duck on it

Brand Camp

Tuesday, January 30
Breakfast: 8:30—9:15 a.m.
Main Event: 9:15 a.m.—4:00 p.m.
Social: 4:00—5:00 p.m.
Ford Alumni Center Ballroom

Welcome to Brand Camp! This in-person, full-day, mini-conference is an opportunity for UO campus communicators to learn how to leverage the Oregon brand in their work to promote the university. From learning about our visual identity to understanding how to pitch media ideas, Brand Camp will dive deep into a range of topics that touch the many aspects of our work. 


Registration for Brand Camp is now closed.

Brand Camp is open to UO campus communicators by invitation only.

Brand Camp Agenda






Introduction to the day


Q&A with guest speaker, Jane Larsen Wildman


Speed Round Presentation: Part 1

  • Introduction to Our Brand
  • Visual Identity
  • Marks and Logos
  • Trademarks and Licensing
  • Brand Library




Speed Round Presentation: Part 2

  • Photo and Video
  • How to Apply the Brand
  • Editorial Style Guide
  • Social Media and Podcasts
  • Brand Blog




Session 1: Conference style, select one:

  • Visual Identity (Ballroom)
  • Photography (Room 301)
  • Web Brand Design (Room 401)
  • Social Media Content Creation/Toolkits (Room 402)


Session 2: Conference style, select one:

  • Marks and Logos (Room 403)
  • Project Management (Room 301)
  • Brand Library (Room 402)
  • Editorial (Ballroom)


Session 3: Conference style, select one:

  • Trademark/Licensing and Ordering Merch (Room 401)
  • Media Pitching (Room 403)
  • Videography (Ballroom)


Closing Remarks


Social Event

Session Descriptions

Session 1  1:00–1:45 p.m.

Visual Identity

UO Visual Identity
The UO brand is one of the most recognizable brands in the nation. Through the strategic use of fonts, colors, icons, and a variety of other graphical elements, we can clearly and consistently strengthen the UO brand. In this session, we will do a deep dive into the visual elements that make our brand distinct and how we can effectively use these visual tools to promote all the great work our university does.


Aperture Adventures: Create Compelling Images
The improvement of camera technology has made it easier to capture a good photo, but capturing a great photo requires attention to detail, an understanding of light, and waiting for the right moment. Join us for a session packed with tips and tricks that can be applied to any camera from a trusty cellphone to a professional DSLR. Get ready to unleash your inner photographer.

Web Brand Design

Maximizing Your Web Presence
A strong digital presence can elevate the strategic priorities of your division, school, college or unit. In this session, learn how branded assets can help you make the most of your web presence. We’ll provide a roadmap to ensure your website evolves with the dynamic, feature-rich platform provided by University Communications.

Social Media Content Creation/Toolkits

Activating the Brand Through Social Media Content
During this session, we'll dive into the art and science of social media content creation. We'll explore tools to help you develop your social media strategy and spend some time getting hands-on experience with the resources and toolkits available through the Brand Library. Make sure your phone is charged and come ready to spark conversation.

Session 2  2:00–2:45 p.m.

Marks and Logos

Living La Vida Logo
From the great seal to the Mascot Duck mark, the University of Oregon has a vast collection of marks and logos to represent a broad range of identities across campus—and there are rules and guidelines behind every one of them. In this session, you’ll learn how to properly apply logos and marks to your next project while also identifying which ones are limited in use. You’ll gain a better understanding of secondary marks for units across campus. Finally, we will delve into the unique significance of the Oregon O, emphasizing the need for careful consideration in its application to publications and merchandise.

Project Management

Streamlining Production and Collaboration with Wrike
We're all part of this dynamic community of Wrike users, each with unique ways of using Wrike to streamline workflows and foster collaboration. In this session, we will share University Communication’s plans to take our project management to the next level this year, and the exciting new Wrike features we'll be incorporating into our production.

Brand Library

Finding, Downloading, and Using Assets from the Brand Library
With nearly 6,000 assets in the brand library, finding what you need sounds like a difficult task, but it doesn’t have to be. In this session, we will offer the best practices for navigating the Expanded Brand Library and offer tips and tricks for finding, sharing, and utilizing assets in your workflow.


Write like the Wind: Build the Brand in Storytelling Across Channels
University of Oregon storytelling is compelling, creative, and—above all else—strategic in reinforcing university priorities and the UO brand through subject matter and consistent voice. What’s the difference between a news release, a story for Around the O, marketing copy, and a long-form piece for Oregon Quarterly? Editors and writers provide tips for graceful storytelling across UO publications—everything from editorial style (Chicago? AP?) to crafting the perfect lead. Or lede.

Session 3  3:00–3:45 p.m.

Trademark/Licensing and Ordering Merch

Get it Vetted Before the Logo Gets Threaded
Merch, apparel, swag, stuff we all get, tchotchkes—call it what you will. In this session, learn about what it means to use trademarked and licensed assets on the stuff you’re ordering. Learn about the processes, timelines, and how decisions are made when our team reviews submissions. Also, discover the do’s and don'ts of how to order merchandise to ensure your request moves through the approval process efficiently and is produced in time for your next big event.

Media Pitching

Meet the Press: Connect Public to UO Research Success
Media coverage of faculty research and expertise elevates public awareness of the UO as one of the nation’s leading research universities. What contributes to a successful media pitch? How can you share a complex idea in a way that inspires people’s hearts and minds? Learn about the Media Relations workflow, as well as opportunities for training and support before you meet the press.


From Action to Cut: Getting the Most out of a Video Product
Navigate the three stages of a video project. Understand the fundamental process of video production. From concept to release, understanding what makes the medium of video unique, and who contributes to a successful product, can elevate a video’s success to the next level.