Brand Camp
Thursday, January 30
Breakfast: 8:30—9:15 a.m.
Main Event: 9:15 a.m.—4:00 p.m.
Social: 4:00—5:00 p.m.
Ford Alumni Center Ballroom
Welcome to Brand Camp! This in-person, full-day, mini-conference is an opportunity for UO campus communicators to learn how to leverage the Oregon brand in their work to promote the university. From learning about our visual identity to understanding media strategies, Brand Camp will dive deep into a range of topics that touch the many aspects of our work.
Thank you for attending Brand Camp 2025!
We hope you'll join us again next year.
Brand Camp Agenda
TIME | SESSION |
|---|---|
8:30–9:15 | Breakfast |
9:15–9:30 | Introduction to the day |
9:30–10:00 | Keynote – Carol Keese, |
10:00–11:00 | Ten Big Things to Know: Part 1
|
11:00–11:10 | Break |
11:10–Noon | Ten Big Things to Know: Part 2
|
Noon–1:00 | Lunch |
1:00–1:45 | Session 1: Conference style, select one:
|
2:00–2:45 | Session 2: Conference style, select one:
|
3:00–3:45 | Session 3: Conference style, select one:
|
3:50–4:00 | Closing Remarks and Ask Me Anything (Ballroom) |
4:00–5:00 | Social Event and Portrait Photos (FAC Hearth) |
Session Descriptions
Session 1 1:00–1:45 p.m.
Visual Identity
Leveraging the UO Visual Identity (Room 202)
The UO brand is one of the most recognizable brands in the nation. Through the strategic and consistent use of fonts, colors, icons, and a variety of other unique graphical elements, we can strengthen the UO brand. In this session, we will do a deep dive into the elements and themes that make our visual identity distinct and focus on how we can create visual unity throughout the brand
The UO brand is one of the most recognizable brands in the nation. Through the strategic and consistent use of fonts, colors, icons, and a variety of other unique graphical elements, we can strengthen the UO brand. In this session, we will do a deep dive into the elements and themes that make our visual identity distinct and focus on how we can create visual unity throughout the brand
Brand Library
Finding, Downloading, and Using Assets from the Brand Library (Room 403)
With nearly 10,000 assets in the brand library, finding what you need sounds like a difficult task, but it doesn’t have to be. Along with answering your questions, in this session, we will offer the best practices for navigating the Expanded Brand Library and offer tips and tricks for finding, sharing, and utilizing assets in your workflow.
With nearly 10,000 assets in the brand library, finding what you need sounds like a difficult task, but it doesn’t have to be. Along with answering your questions, in this session, we will offer the best practices for navigating the Expanded Brand Library and offer tips and tricks for finding, sharing, and utilizing assets in your workflow.
Web Brand Design
Maximizing Your Web Presence (Ballroom)
A strong digital presence can elevate the strategic priorities of your division, school, college or unit. In this session, learn how branded assets can help you make the most of your web presence. We’ll provide a roadmap to ensure your website evolves with the dynamic, feature-rich platform provided by University Communications.
A strong digital presence can elevate the strategic priorities of your division, school, college or unit. In this session, learn how branded assets can help you make the most of your web presence. We’ll provide a roadmap to ensure your website evolves with the dynamic, feature-rich platform provided by University Communications.
Reverse Session
You Take the Lead! (Room 402)
Join this interactive session where you lead the discussion! What's on your mind? University of Oregon brand experts will answer your questions on brand guidelines, compliance challenges, and roadblocks you may encounter in your work. Share your feedback and help shape future updates to the UO’s branding policies. This open forum is your chance to address concerns, exchange ideas, and gain perspectives and insights from University Communication leadership.
Join this interactive session where you lead the discussion! What's on your mind? University of Oregon brand experts will answer your questions on brand guidelines, compliance challenges, and roadblocks you may encounter in your work. Share your feedback and help shape future updates to the UO’s branding policies. This open forum is your chance to address concerns, exchange ideas, and gain perspectives and insights from University Communication leadership.
Session 2 2:00–2:45 p.m.
Marks and Logos
Living La Vida Logo (Room 403)
From the great seal to the Mascot Duck mark, the University of Oregon has a vast collection of marks and logos to represent a broad range of identities across campus—and there are rules and guidelines behind every one of them. In this session, you’ll learn how to properly apply logos and marks to your next project while also identifying which ones are limited in use.
From the great seal to the Mascot Duck mark, the University of Oregon has a vast collection of marks and logos to represent a broad range of identities across campus—and there are rules and guidelines behind every one of them. In this session, you’ll learn how to properly apply logos and marks to your next project while also identifying which ones are limited in use.
Videography
Editing Basics: Using the Brand Library to Create Videos (Room 202)
Join us for a live demonstration of how to create professional, brand-aligned videos using resources from the brand library. We'll walk through the process of downloading b-roll packages, editing them in Adobe Premiere, and enhancing your projects with customizable motion graphic templates. By the end of this session, you'll have a clear understanding of how to craft impactful banner videos and social media clips that elevate your digital presence while maintaining the university's visual identity.
Join us for a live demonstration of how to create professional, brand-aligned videos using resources from the brand library. We'll walk through the process of downloading b-roll packages, editing them in Adobe Premiere, and enhancing your projects with customizable motion graphic templates. By the end of this session, you'll have a clear understanding of how to craft impactful banner videos and social media clips that elevate your digital presence while maintaining the university's visual identity.
Artificial Intelligence (AI)
A Magic Trick or Meaningful Collaborator? AI's Role in Communications (Ballroom)
Generative AI is transforming how communicators and marketers approach their work—but its effectiveness depends on how we use it. This talk explores guidelines for using AI responsibly, the art of crafting effective prompts, and key dos and don’ts for integrating AI into the workplace. Learn how to make AI a meaningful collaborator in your communications strategy, rather than just a flashy magic trick.
Generative AI is transforming how communicators and marketers approach their work—but its effectiveness depends on how we use it. This talk explores guidelines for using AI responsibly, the art of crafting effective prompts, and key dos and don’ts for integrating AI into the workplace. Learn how to make AI a meaningful collaborator in your communications strategy, rather than just a flashy magic trick.
Reverse Session
You Take the Lead! (Room 402)
Join this interactive session where you lead the discussion! What's on your mind? University of Oregon brand experts will answer your questions on brand guidelines, compliance challenges, and roadblocks you may encounter in your work. Share your feedback and help shape future updates to the UO’s branding policies. This open forum is your chance to address concerns, exchange ideas, and gain perspectives and insights from University Communication leadership.
Join this interactive session where you lead the discussion! What's on your mind? University of Oregon brand experts will answer your questions on brand guidelines, compliance challenges, and roadblocks you may encounter in your work. Share your feedback and help shape future updates to the UO’s branding policies. This open forum is your chance to address concerns, exchange ideas, and gain perspectives and insights from University Communication leadership.
Session 3 3:00–3:45 p.m.
Trademark/Licensing and Ordering Merch
License to Swag: Winning at Brand Compliance (Room 402)
Swag alert! From merch to tchotchkes, this session dives into the world of trademarked and licensed assets for your goodies. We’ll cover the ins and outs of approvals—think timelines, processes, and those tricky do’s and don’ts. Plus, test your brand compliance smarts in a fun quiz to score some rewards! Join us to ensure your custom swag sails through approvals and is ready to wow at your next big event.
Swag alert! From merch to tchotchkes, this session dives into the world of trademarked and licensed assets for your goodies. We’ll cover the ins and outs of approvals—think timelines, processes, and those tricky do’s and don’ts. Plus, test your brand compliance smarts in a fun quiz to score some rewards! Join us to ensure your custom swag sails through approvals and is ready to wow at your next big event.
Project Management
Elevate Project Management to New Heights with Wrike! (Room 202)
Gain the skills to navigate Wrike proficiently, orchestrate projects effectively, and optimize project management processes like never before. This session covers everything from project creation and task assignment to managing recurring tasks and handling dependencies. We will explore various Wrike views, such as the Gantt Chart, Boards, and Table View, empowering you to visualize tasks and manage data with ease!
Gain the skills to navigate Wrike proficiently, orchestrate projects effectively, and optimize project management processes like never before. This session covers everything from project creation and task assignment to managing recurring tasks and handling dependencies. We will explore various Wrike views, such as the Gantt Chart, Boards, and Table View, empowering you to visualize tasks and manage data with ease!
Search Engine Optimization (SEO)
Your Website is Pretty: Why No One Saw It (and How You Can Change That) (Ballroom)
In a world where search is the primary driver of internet traffic, we can’t expect people to know the URL or navigate aimlessly to find what they need. It’s not a “build it and they will come” environment—we must ensure our digital content is easy to discover from the start. This session will explore simple, practical ways marketers and communicators can make their websites and content more discoverable—no SEO expertise required.
In a world where search is the primary driver of internet traffic, we can’t expect people to know the URL or navigate aimlessly to find what they need. It’s not a “build it and they will come” environment—we must ensure our digital content is easy to discover from the start. This session will explore simple, practical ways marketers and communicators can make their websites and content more discoverable—no SEO expertise required.
Media Strategy
Win with Smart Media Pitching (Room 403)
This interactive session will cover the basics of media relations and the elements of newsworthiness. Participants will work in small groups to evaluate and make decisions on content ideas based on UO’s institutional goals: Enhance pathways to timely graduation, become a leader in career preparation, create a flourishing community, and accelerate the UO’s impact on the world.
This interactive session will cover the basics of media relations and the elements of newsworthiness. Participants will work in small groups to evaluate and make decisions on content ideas based on UO’s institutional goals: Enhance pathways to timely graduation, become a leader in career preparation, create a flourishing community, and accelerate the UO’s impact on the world.
Reverse Session
You Take the Lead! (Room 301)
Join this interactive session where you lead the discussion! What's on your mind? University of Oregon brand experts will answer your questions on brand guidelines, compliance challenges, and roadblocks you may encounter in your work. Share your feedback and help shape future updates to the UO’s branding policies. This open forum is your chance to address concerns, exchange ideas, and gain perspectives and insights from University Communication leadership.
Join this interactive session where you lead the discussion! What's on your mind? University of Oregon brand experts will answer your questions on brand guidelines, compliance challenges, and roadblocks you may encounter in your work. Share your feedback and help shape future updates to the UO’s branding policies. This open forum is your chance to address concerns, exchange ideas, and gain perspectives and insights from University Communication leadership.