Brand Camp

green tshirt with the Oregon Duck on it

Brand Camp

Thursday, May 7
Breakfast: 8:30—9:15 a.m.
Main Event: 9:15 a.m.—5:00 p.m.
Ford Alumni Center Ballroom

Brand Camp is back! This year, there’s S’more to discover. Join your fellow communicators for an energizing, hands-on day focused on the Oregon Brand refresh. Together, we’ll explore updated positioning and messaging, get to know new creative assets, gain clarity on changes and our timeline, and experiment with how to bring the Oregon story to life across channels and audiences. Expect an interactive experience designed to spark ideas, build skills, and create shared momentum.

Note: Only the morning presentations and first session of afternoon roundtables will be available to remote participants. Workshops will be recorded and made available after Brand Camp.

 

Register by Friday, May 1

 Reserve Your Camping Spot!

Tentative Brand Camp Agenda

TIME

SESSION

8:30–9:15

Breakfast

9:15–9:30

Introduction to the Day

9:30–10:15

Brand Refresh Overview

10:15–10:30

Mentimeter Exercise

10:30–10:45

Break

10:45–11:35

BLOCK 1

  • Workshops

11:45–12:45

Lunch

1:00–1:50

BLOCK 2

  • Workshops

  • Roundtable Discussions (Ballroom)
    Only this session of Roundtable Discussions will be offered a Zoom option.

2:00–2:50

BLOCK 3

  • Workshops

  • Roundtable Discussions (Ballroom)

3:00–3:45

BLOCK 4

  • Workshops

  • Roundtable Discussions (Ballroom)

4:00–4:15

Gateway Site Overview (Ballroom)

4:15–4:50

Game Show Social and Snacks (Ballroom)

4:50–5:00

Closing Remarks (Ballroom)

Workshops and Roundtables

Workshops are interactive sessions where participants can ask questions and put their learning into practice. Each workshop is repeated in all four time blocks, giving attendees the flexibility to attend every session during Brand Camp if they choose. All workshops will be recorded and shared after Brand Camp.

Roundtables are an opportunity to connect with colleagues, share challenges, and exchange ideas. Each table will focus on a specific topic, with prompts to help guide the conversation. Participants are welcome to move between tables or stay at one for the entire session. Only the first roundtable discussion session (1:00–1:50 p.m.) will be available to remote participants.

Voice and Tone

Learn how we turn who we are into how we sound. From our messaging house to our voice and tone, this session breaks down how to communicate with clarity, confidence, and new tools to unify our messaging. What we say matters—and how we say it makes it unmistakably Oregon.

Visual Language

Our brand doesn’t just speak—it shows up. In this session, we’ll walk through our updated visual language, from color and typography to photography, icons, and graphic elements. Learn how to bring the Oregon look to life in a way that’s bold, consistent, and unmistakably us.

Change Management

Change can be hard—but it’s also where growth happens. In this session, we’ll explore how to navigate change with clarity and confidence, from communicating what’s new to bringing others along. You’ll leave with practical tools to help your team adapt, align, and make the most of what’s next for the Oregon brand.

Brand Resources

The tools are there—you just need to know where to look. In this session, we’ll show you what's changed in the brand website, how to access the new assets, and who to contact when you’re stuck. You’ll leave feeling confident, self-sufficient, and empowered to bring the Oregon brand to life.

Roundtables

Roundtable Topics (Ballroom)
   •  Email Marketing
   •  Internal Communications
   •  News
   •  Photo/Video
   •  Podcasts
   •  Project Management and/or Wrike
   •  Social Media
   •  Web Design and Management
   •  Virtual Roundtable (Offered in the 1:00–1:50 p.m. block only.)