Brand Camp
Thursday, May 7
Breakfast: 8:30—9:15 a.m.
Main Event: 9:15 a.m.—5:00 p.m.
Ford Alumni Center Ballroom
Brand Camp is back! This year, there’s S’more to discover. Join your fellow communicators for an energizing, hands-on day focused on the Oregon Brand refresh. Together, we’ll explore updated positioning and messaging, get to know new creative assets, gain clarity on changes and our timeline, and experiment with how to bring the Oregon story to life across channels and audiences. Expect an interactive experience designed to spark ideas, build skills, and create shared momentum.
Note: Only the morning activities, first block of workshops, and first session of afternoon roundtables will be available to remote participants.
Brand Camp Agenda
TIME | SESSION |
|---|---|
8:30–9:15 | Breakfast |
9:15–9:30 | Introduction to the Day |
9:30–10:00 | Brand Refresh Overview |
10:00–10:30 | Mentimeter Exercise |
10:30–10:45 | Break |
10:45–11:45 | BLOCK 1
|
Noon–1:00 | Lunch |
1:00–1:50 | BLOCK 2
|
2:00–2:50 | BLOCK 3
|
3:00–3:50 | BLOCK 4
|
4:00–4:15 | Gateway Site Overview (Ballroom) |
4:15–4:45 | Gameshow Social (Ballroom) |
4:45–5:00 | Closing Remarks (Ballroom) |
Workshops and Roundtables
Workshops are interactive sessions where participants can ask questions and put their learning into practice. Each workshop is repeated in all four time blocks, giving attendees the flexibility to attend every session during Brand Camp if they choose. Only the first workshop block (10:45–11:45 a.m.) will be available to remote participants. All workshops will be recorded and shared after Brand Camp.
Roundtables are an opportunity to connect with colleagues, share challenges, and exchange ideas. Each table will focus on a specific topic, with prompts to help guide the conversation. Participants are welcome to move between tables or stay at one for the entire session. Only the first roundtable discussion session (1:00–1:50 p.m.) will be available to remote participants.
Voice and Tone
Learn how we turn who we are into how we sound. From our messaging house to our voice and tone, this session breaks down how to communicate with clarity, confidence, and a little bit of Duck energy. Because what we say matters—and how we say it makes it unmistakably Oregon.
Visual Language
Our brand doesn’t just speak—it shows up. In this session, we’ll walk through our updated visual language, from color and typography to photography, icons, and graphic elements. Learn how to bring the Oregon look to life in a way that’s bold, consistent, and unmistakably us.
Change Management
Change can be hard—but it’s also where growth happens. In this session, we’ll explore how to navigate change with clarity and confidence, from communicating what’s new to bringing others along. You’ll leave with practical tools to help your team adapt, align, and make the most of what’s next for the Oregon brand.
Brand Resources
The tools are there—you just need to know where to look. In this session, we’ll show you what's changed in the brand website, how to access the new assets, and who to contact when you’re stuck on the hamster wheel. You’ll leave feeling confident, self-sufficient, and ready to bring the Oregon brand to life—on your own.
Roundtables
• Email Marketing
• Internal Communications
• News
• Photo/Video
• Podcasts
• Project Management and/or Wrike
• Social Media
• Web Design and Management
• Virtual Roundtable (Offered in the 1:00–1:50 p.m. block only.)