Creating a Robust Foundation
As a leadership team, we are exceedingly grateful to our University Communications team for their contributions and resilience over the last year. Together, we have created a robust foundation for the future and made incredible strides in service to our goals and guiding principles.
We invite you to celebrate the successes of our team in the Milestones and Featured Work sections of this report. Meanwhile, the Sustained Success section provides forward-looking examples of our efforts to continually bring creativity, teamwork, and energy to our work.
For each of us, reflecting on the past year is a thrill, not because of the considerable work we did as a division, but because of where it is taking us. We are proud to continue our amazing efforts.
The University Communications Leadership Team
Keith Frazee, PhD, Interim Vice President, Associate Vice President and Chief of Staff
Zack Barnett, Assistant Vice President Digital Strategy and Communications Initiatives
Lauren Miller, Assistant Vice President, Marketing and Brand Strategy
Thuy Tran, PhD, Assistant Vice President, Integrated Communications
Jennifer Winters, Assistant Vice President, Internal and Executive Content Strategy
2022-2023 Goals and Guiding Principles
The division organized its work, projects, and priorities to responsively serve goals and guiding principles through streamlined delivery of expertise and core competencies.
- Differentiate Our Brand
- Elevate Reputation
- Educate the Public
- Engage Alumni
- Motivate Donors
- Attract and Retain Top Students, Faculty, and Staff
- Optimize the UO’s reputation and image
- Develop a well-defined, compelling, and differentiated brand
- Deliver consistent, effective, and integrated messaging and storytelling
- Partner across the university to foster delivery of the brand experience
Featured Milestone: 19th President Announcement
The University of Oregon announced John Karl Scholz as its 19th president in March 2023. The announcement was a collaborative effort involving staff from across University Communications.