The Division of University Communications supports the University of Oregon’s priorities by developing and implementing communications, digital, media, and marketing programs.
The Division focuses on both short and long-term measures of success that align with and reflect the university's academic, organizational, and competitive strength including:
- its standing among national peers;
- its perception among Oregonians;
- elevation of the academic and scholarly work of its schools;
- celebration and promotion of its community and culture;
- and support for initiatives that underpin its financial, reputational, athletic, and research strength.
Goals
Change the Perception of the UO
Add Value to the Brand
Our Strategies
- We will be a leading communications and marketing organization.
- We will develop a winning brand position for the University of Oregon.
- We will reach critical audiences effectively.
Mindsets and Behaviors
- We invest in people, projects, and programs that support our success.
- We embrace accountability—for each other, for results, and for our teams.
- We are unafraid to take appropriate risks on behalf of our projects, teams, and university.
- We focus on building value at the center, favoring long-term, scalable benefit over short-term, single-use tactics.
In-Depth Insights
Take a closer look to discover how we will achieve sustained success, print a copy of the Strategic Framework, and explore definitions of our key concepts in our Glossary of Terms.