Admin and Ops

• Proactively identifies and mitigates communications risks to safeguard the reputation and interests of the University of Oregon.

Communications

• Provides guidance, counsel, and communication strategy to university leadership to connect priorities and goals with university activities.
• Anticipates, identifies, and monitors issues that disrupt normal operations.
• Develops accurate, timely, and fact-based information to key audiences.
• Manages internal communication products, channels, processes, procedures, and timing to support strategy.
• Measures employee and student engagement, using data to inform tactics and leverage high impact moments and milestones in the lives of employees and current students.

Digital Strategy

• Provides expertise and leadership that drive the quality, scope, and impact of digital content across all UO web properties.
• Improves awareness and access to digital tools and best practices among campus partners.

Marketing and Brand Strategy

• Conducts market research and analysis to monitor the competition and track industry trends and competitor strategies to adjust and refine the UO brand position.
• Establishes strong relationships and trust with key stakeholders and provide comprehensive training to communications and marketing staff across the university, equipping them with the necessary tools and knowledge to represent the university effectively.
• Leverages the university’s licensing program to amplify the brand and boost its reach, visibility, esteem, and financial success.
• Ensures licensed products and strategies align with consumer behavior and preferences through insights on trends and consumer preference.
• Develops and evolves the UO brand guide platform and assets to ensure consistency in brand representation and development of enterprise-wide assets; and regularly reviews and updates brand policies to safeguard its integrity and reputation.

News and Content

• Demonstrates UO’s societal relevance and impact and grow positive perception of UO research and academics.
• Shares timely, evidence-based research to advance knowledge and contribute to public discourse and illuminates life of the UO community to deepen the connection with our constituents.