How Our Departments Will Lead in Marketing and Communications

Admin and Ops

  • Invest in the professional development wellbeing, and recognition of division personnel.
  • Develop robust and agile systems and processes and policies that build trust, excellence, and resilience.
  • Cultivate strategic partnerships and collaborations across departments, divisions, and external stakeholders.

Communications

  • Provide guidance, counsel, and communication strategy to university leadership to connect priorities and goals with university activities.
  • Anticipate, identify, and monitor issues that disrupt normal operations; develop accurate, timely, and fact-based information to key audiences.
  • Manage internal communication products, channels, processes, procedures, and timing to support strategy and measure employee and student engagement and use data to inform actions.
  • Leverage high impact moments and milestones in the lives of employees and current students.

Digital Strategy

  • Lead a web community of practice and provide trainings for campus partners to foster collaboration, share knowledge, and promote an inviting, accessible, and cohesive branded experience across the university's website ecosystem.
  • Create and deliver tools that ensure accessibility, consistency, and high-quality experiences across all major UO web properties.
  • Create digital platforms that can swiftly adapt and respond to emerging communications needs while maintaining brand integrity and delivering high-quality, relevant, and engaging user experiences.

Marketing and Brand Strategy

  • Foster a culture of continuous improvement, creative thinking, and efficiency by adopting new technologies and methods to enhance collaboration and engagement with our audience.
  • Develop and refines marketing channels to ensure clear and consistent communication of the university's value proposition.
  • Build and use data analytics dashboards and market research reports to inform and direct marketing strategies and communication executions. Data insights will be used to tailor messages, measure effectiveness, and continuously improve outreach efforts.

News and Content

  • Align content, digital and distribution strategies to change perception with specific audiences and create effective earned media strategies to achieve a competitive share of voice in key media to advance reputation.