Admin and Ops

• Provides operations support for key distribution platforms and strategies.

Communications

• Manages and aligns leadership and university messaging through talking points, remarks, statements, and other content, and across communication activities. 
• Provides consistent, timely, and engaging content to employees to inform employees empower them to do their best work and support their flourishing.
• Provides consistent, timely, and engaging content to students to inform students and support them in their degree progression and support their flourishing.

Digital Strategy

• Aligns content and digital strategies to create positive perception with specific audiences.
• Provide best practices that prioritize a vibrant, consistent, and cohesive narrative of excellence and impact for digital content across the institution.
• Creates data-informed, engaging, useful, and effective digital experiences which align audience perceptions with institutional goals.
• Ensures all web content within our purview complies with Title II of the Americans with Disabilities Act. Doing so will foster inclusivity and expand audience engagement.

Marketing and Brand Strategy

• Ensures that all communications are purposeful and aligned with data-informed insights to enhance relevance and resonance with our audience.
• Uses data analytics to refine audience segmentation and reach and create more personalized marketing strategies.
• Reaches diverse audiences effectively with branded content though multiple channels, leveraging digital, social, and traditional media to maximize impact.
• Creates avenues for feedback and communication, such as surveys, focus groups, and interactive online platforms. Encourage users, listeners, and readers to share their opinions and experiences.

News and Content

• Creates captivating, compelling, and accessible content about UO’s research discoveries, academic innovations, and UO life.
• Cultivates relationships with journalists by hosting media forums, responding to media requests, and connecting media with faculty experts.
• Provides leadership, faculty, staff, alumni, students, Oregonians and others with content that reinforces, informs, and builds institutional pride.
• Uses or acquires scalable content systems and platforms, acting as platform publisher for greater total effect.