These standards are designed to make your website as welcoming and consistent as possible. We strive to provide a foundation of user-centered elements across all University of Oregon websites while also maximizing flexibility.
Consistency is Key
Think of users to your website just as you would visitors to our campus. The UO's web presence must be a map, tour guide, and informational session all rolled into one with consistent aspects that help users to navigate your site.
All of the communications on your site need to be tailored to the web with specific eye toward conforming to the medium while maintaining consistency with your overall communications efforts.
We've tried to provide as much continuity as possible for visitors while providing the greatest amount of flexibility for departments, units, schools, and colleges.
As you apply the flexibility within the standards, keep in mind that we don't want to ask users to grow accustomed to different designs and new navigation systems on every university site they visit at uoregon.edu.