Typography

Our words carry weight, and so does our typography. When used thoughtfully, typography can add visual meaning to the words you choose. We use one primary typeface—United—for nearly all of our materials. Its breadth of styles allow us the flexibility to tailor the typographic style of each piece to its audience while still building brand recognition.

Primary Typefaces for Print

Our primary typeface, United, comes in several styles. We use it for everything from headlines to body copy. If you are interested in acquiring the United font, contact uobrand@uoregon.edu.

Because the variants of United Serif do not include italics, they should be reserved for headline treatments rather than large blocks of text.

Source Sans and Source Serif are utility fonts to be used primarily for business correspondence when United is not available (see Web and Secondary Typefaces below).

United Sans Regular typeface example
United Sans Semi-Condensed
United Serif Regular typeface

Reserve for headlines rather than large bodies of text.


 

NOTE: The United family includes an additional style—Stencil—that is not part of the UO brand and should not be used.The university is unable to provide typeface files, and font licensing requirements prevent sharing of files.

Web and Secondary Typefaces

All University of Oregon websites share a consistent look and feel—we want our audience to know at a glance that they’re visiting a UO website.

Our web typography includes three key typefaces: United Sans Regular, United Serif Regular (both for headlines), and Source Sans Variable (for body text). If you are unable to license United, we suggest using Source Sans as  a replacement font.

Source Sans and Source Serif are secondary fonts in digital and print when United is not available for use.

United Sans Regular typeface example

Use for headings, subheadings, and header and footer text.


United Serif Regular typeface

Use for headings, subheadings, and header and footer text


Source Sans

Use for body copy and when United is not available.

* In print, use primarily for business correspondence when United is not available


Source Serif

* In print, use primarily for business correspondence when United is not available.


NOTE: The University of Oregon has licensed United for limited use on the web. It is not licensed for use across all UO websites. For more information about using United on your website, please contact uobrand@uoregon.edu.