person working on laptop wearing yellow UO shirt

Secondary Logos

The university maintains a policy for the purpose of establishing guidelines and regulations for the use of the University Seal, the Oregon Duck, and the logo, and other related brand and trademarked information. Please review the policy prior to the use of these marks. One-time exceptions can be granted in writing on a case-by-case basis in consideration of University Communications goals. UO Marketing and Brand Strategy team aims to maintain consistent enforcement with professional use of our trademarks to promote and protect the university image and reputation.

Secondary and Departmental Logos

UO College of Design secondary logo example
UO School of Law stacked secondary logo example
UO College of Design secondary logo example
UO School of Law stacked secondary logo example

Secondary and departmental logos should be used to represent units within University of Oregon colleges, departments, programs, schools, centers, and institutes.

Units cannot create their own icons and other unit-specific graphics or use other logos to represent themselves. Such graphics dilute the power of the UO brand, confuse the public, and undermine our messages.

For secondary or departmental logos, contact the unit communicator responsible for distributing logo packages to your school, college, or administrative unit. Departmental logos will not be created for groups within programs, events, organizations, and committees.

Note: The clear space and minimum size rules also apply to secondary and departmental logos.

University editorial style discourages the use of acronyms in brand marks.


Informal Secondary Logos

College of Design informal logo example
School of Law stacked informal logo example
College of Design informal logo example
School of Law stacked informal logo example

Informal logos can be used to represent units within the University of Oregon—colleges, departments, programs, schools, centers, and institutes—in marketing materials where the “O” is recognized as the UO logo, locally and regionally.

The marks shown here can also be used for merchandise and apparel but need to be with a licensed vendor and follow the branded products procedures and approval.

Note: The clear space and minimum size rules also apply to informal logos. Do not create an informal logo. To request a new logo, contact uobrand@uoregon.edu.