Brand and Style Guide

UO students and Duck throwing their O
Brand and Style Guide

How do you build a brand? One interaction at a time. It’s an ongoing process because our brand is a living thing, one we breathe life into with each moment of connection, big and small, that we share with our audiences.

Welcome, fellow steward of the University of Oregon brand. Together we carry the responsibility to protect and cultivate it—to use our collective voice boldly, wisely, and consistently for the good of the communities we serve.

Our brand and style guide will tell you exactly how to do that. It’s vital that we all follow it. Like the rivers and forests that sustain us, our brand is a space we all share. We each must strive to leave it better off than we found it.

If you have questions after reviewing our brand and style, email us.



Student riding bike on campus