Brand and Style Guide

How do you build a brand? One interaction at a time. It’s an ongoing process because our brand is a living thing, one we breathe life into with each moment of connection, big and small, that we share with our audiences.

Together, fellow stewards of the University of Oregon brand carry the responsibility to protect and cultivate it—to use our collective voice boldly, wisely, and consistently for the good of the communities we serve.

Our brand and style guide will tell you exactly how to do that while using elements such as logos, fonts, and photography, which are the key tools for conveying the University of Oregon brand. Using our brand elements consistently ensures that we are presenting ourselves in a consistent and cohesive way, across all mediums. 

University of Oregon Brand Library

University Communications is transitioning assets into a new brand library, where assets have been curated and made available for all UO staff and faculty. Please refer to the UO Brand Library to access:

  • University logos and fonts
  • Campus photography
  • Branded templates, and more

We encourage you to explore the new Brand Library.

If you have questions after reviewing our brand and style, email us.