Oregon Brand Guide

the UO O logo in yellow

Our Story

We have one of the most recognizable college brands in the nation. Our brand is more than just a logo or font, it is the stories we tell, the change we make, and commitment to our mission. This site provides invaluable resources and guidelines for effectively representing and promoting our institution’s brand.

Whether you are a faculty member, student, staff member, or external partner, this website is designed to empower you with the knowledge and tools necessary to maintain consistency, uphold policy, and build our visual identity across all university communications. Amplifying and protecting our brand is a shared responsibility; by adhering to these branding guidelines, we collectively strengthen our brand presence, enhance our reputation, and ensure a unified and compelling representation of our university’s mission, values, and achievements.

Image line drawing of pencil, ruler, and duck footprint
Learn about our university marks, logos, cobranding, sub brands, and other resources available for branding.
Image line drawing including an eye and the letters Aa
Explore our university fonts, color guidelines, and other visual elements that visually communicate our brand.
Image line drawing of handshake and trademark symbol
Learn about our trademark and licensing policies and processes at the university and connect with our staff.
Image line drawing of clipboard with checklist
Learn how to apply the brand through print, web, photo, video, signage, merchandise, and other applications.

Social Media

The university's presence on social media is one of the many ways we share our brand with the world. Learn about how we use social media to activate our brand.

four people working at a table with markers and sticky notes

Brand Training

University Communications offers broad brand training for faculty and staff. Learn how to incorporate the UO brand into your work and have your questions answered by the experts

Learn More About Brand Training


Communities of Practice provide an opportunity for professional communicators across campus to share best practices, generate new knowledge, collaborate on problem solving, and take an in-depth approach to shared learning. See if your position qualifies to join, explore the options, and learn more about the time commitment. 

Explore our Communities of Practice

Connect With Us

We are always working to evolve our brand and help our colleagues and approved vendors utilize the resources. Please reach out directly to anyone in our office for support or you can email questions to uobrand@uoregon.edu.