Our Story
We have one of the most recognizable college brands in the nation. Our brand is more than just a logo or font, it is the stories we tell, the impact we make, and commitment to our mission. This site provides invaluable resources and guidelines for effectively representing and promoting our institution’s brand.
Whether you are a faculty member, student, staff member, or external partner, this website is designed to empower you with the knowledge and tools necessary to maintain consistency, uphold policy, and build our visual identity across all university communications. Amplifying and protecting our brand is a shared responsibility; by adhering to these branding guidelines, we collectively strengthen our brand presence, enhance our reputation, and ensure a unified and compelling representation of our university’s mission, values, and achievements.
Social Media
The university's presence on social media is one of the many ways we share our brand with the world. Learn about how we use social media to activate our brand.
Brand Training
University Communications offers broad brand training for faculty and staff. Learn how to incorporate the UO brand into your work and have your questions answered by the experts.
Development
Communities of Practice provide an opportunity for professional communicators across campus to share best practices, generate new knowledge, collaborate on problem solving, and take an in-depth approach to shared learning. See if your position qualifies to join, explore the options, and learn more about the time commitment.
Connect With Us
We are always working to evolve our brand and help our colleagues and approved vendors utilize the resources. Please reach out directly to anyone in our office for support or you can email questions to uobrand@uoregon.edu.