Discover the core attributes that define our brand, along with approved key messages that capture the essence of the University of Oregon. These elements serve as the building blocks for our messaging, providing a consistent and powerful voice for our institution, and amplifying our brand.
We have many key audiences we want to reach. This section will help you understand the diverse audiences that engage with the University of Oregon, from prospective students and their families to alumni, donors, and community partners. Tailoring your communications to resonate with these key groups is essential to our success.
Editorial Style Guide
Stay up to date with the latest developments in our brand journey through our brand blog. Here, we share key updates, success stories, tools, resources, and insights into how our brand is evolving to meet the needs of our ever-changing world.