The University of Oregon frequently collaborates with businesses, nonprofit organizations, partner institutions, and other outside affiliates. Below you will find examples of how to promote or co-brand with other organizations or route requests for external parties to utilize our university name or marks.
Utilization of the University of Oregon Name by External Parties
The University of Oregon’s name, primary logo, and other marks may not be used to endorse or imply affiliation with any product, service, business, or external party. This includes vendor websites, product reviews, or marketing materials. External parties may reference the university in case studies, blog posts, or client lists, but use of logos or trademarks is strictly prohibited. Any external use of UO names or marks requires approval from the Marketing and Brand Strategy team and is rarely granted unless there is a clear, significant benefit to the university (e.g., a high-profile national sponsorship that enhances UO’s reputation). For guidance, contact uobrand@uoregon.edu or see below for details on sponsorship policies and guidelines.
Sponsorship by Non-University Entities
UO Government and Community Relations (GCR) has policy that provides guidance to schools, colleges, departments, academic or administrative units, and registered student organizations (RSOs) on the sponsorship of university or RSO events, programs, publications or other activities by non-university entities. Review the policy on the GCR website.
Cobranding Usage Examples
Color Usage
Use the primary UO logo or departmental logo in an approved color variation. If the logo will be placed on a colored background outside of the UO brand, use a black or white version.
Primary Sponsorship
For designed collateral, the University of Oregon primary logo or departmental logo should appear in the principal location at a large scale. Use assets and elements from the UO brand.
External logos and names should appear at a reduced scale in a black or white treatment.
Equal Partner or Sponsor
The University of Oregon primary logo and departmental logo should be sized equally to affiliate logos. Follow clear space guidelines.
Use Horizontal 356–445 colored version of the logo or another option appropriate to the design.
Major Listing with Other Brands
Contextualize the partnership with external parties. Use terms such as “Sponsored by” or “Presented by” above the University of Oregon primary logo or departmental logo.
Internal Cobranding
If a program is sponsored by multiple University of Oregon departments, use the UO’s primary logo to collectively represent those units. If they want to be recognized individually, name each department in a list while still using the UO’s primary logo. Do not apply multiple departmental marks to the collateral.
Follow these guidelines to create department names in conjunction with the primary logo:
- Unit names must appear in Source Sans Pro Regular to align with brand typography standards.
- For font size, when the primary logo is at its minimum size (0.375" height of the "O"), use Source Sans Pro Regular, 8pt type, 10pt leading. This allows three names to be stacked proportionally with the primary UO logo. Use this as a baseline to proportionally scale the mark.
- List up to three schools, colleges, or units per line to maintain visual alignment with the height of the UO primary mark.
- The colors of the department names should match the color of the wordmark portion in the primary mark: dark gray (PMS 445), UO Yellow (PMS 107), UO Green (PMS 356), black, or white (UO brand colors).
- The minimum clear space around the primary logo must be maintained. Do not place unit names or other elements within this protected area.
- List units in alphabetical order to ensure clarity, neutrality, and consistency across applications.
Sponsorship
Please consult with Marketing and Brand Strategy prior to soliciting a sponsor or executing a contract agreement for sponsorship in highly visible locations or on any merchandise. Sponsor logos cannot appear in UO primary colors unless the business uses that as their primary color. If the sponsorship logo is going on apparel with a university logo or mark, you will need written approval. For approval, please email uobrand@uoregon.edu. As a reminder, the university will not promote businesses listed on our trademark and licensing policies.