Our Video Philosophy
Video is a powerful tool to support the reputation of the University of Oregon and elevate the UO brand. The visual storytelling approach is artful, honest, and engaging.
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Video Styles
Our approach to video is captured in three primary categories—informational, entertaining, and inspirational. Determining the style of your video in advance ensures its messaging will resonate with your intended audience. Each category is distinct, but overlap is common.
Informational
Informational videos inform a viewer about a topic. These videos deliver facts clearly and quickly but do not typically evoke an emotional response.
Entertaining
These videos often require considerable creativity and planning. If done well, they elicit an emotional response and drive affinity to the UO brand.
Inspirational
Inspirational videos evoke strong emotions such as hope, empathy, awe, or admiration, motivating viewers to take action or embrace a particular impression of the UO brand. These videos inspire, uplift, and drive change when crafted effectively.
Informational
Informational videos inform a viewer about a topic. These videos deliver facts clearly and quickly but do not typically evoke an emotional response.
Entertaining
These videos often require considerable creativity and planning. If done well, they elicit an emotional response and drive affinity to the UO brand.
Inspirational
Inspirational videos evoke strong emotions such as hope, empathy, awe, or admiration, motivating viewers to take action or embrace a particular impression of the UO brand. These videos inspire, uplift, and drive change when crafted effectively.
Video Production Guidelines
In this section, we delve into the art and science of creating compelling videos that captivate audiences and embody the essence of the UO brand. Discover the principles and practices that drive our videos and learn how to use these guidelines to bring the UO brand to life.
UO Video Production Guidelines
Video Branding and Motion Design
Incorporating UO branded elements into videos establishes a cohesive visual identity that fosters continuity across content. This consistency reinforces the UO brand and ensures clarity in messaging, making a video instantly recognizable to audiences.
UO Video Branding and Motion Design
Video Resources
When capturing photos or videos of students, faculty, and staff it is important to follow appropriate model release guidelines.
The University of Oregon is committed to providing inclusive and accessible content to all users, including those with hearing impairments.
University Communications curates a collection of digital assets available to UO faculty and professional staff.
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