We have added 13 new icons to our icon set. Visit the UO Brand Library to access and download the following new assets:

1. Earthquake
2. Flame
3. Flame and Smoke
4. Fremont Bridge
5. MAX Train Front View
6. MAX Train Side View
7. Portland Convention Center
8. Rose
9. Roses
10. Seismic Monitoring Station
11. St. Johns Bridge
12. Tools
13. Wildfire Camera

Guidelines for creating employee name badges have been added to the Oregon Brand Guide website. In summary three color combinations should be used:

We have added six building illustrations to our current set. Visit the UO Brand Library to access and download the following new assets:

1. Earl Hall
2. Kalapuya Ilihi
3. Portland Campus Bell Tower
4. Portland Campus Library and Learning Center
5. Student Recreation Center
6. University Health Services

We have added 10 building illustrations to our current set. Visit the UO Brand Library to access and download the following new assets:

1. Barnhart Hall
2. Carson Hall
3. Global Scholars Hall
4. HEDCO Education Building
5. Johnson Hall
6. Justice Bean Hall
7. Living Learning Center
8. Riley Hall
9. Unthank Hall
10. Yasui Hall

Refreshed lists of internal licensees have been uploaded to the brand site. The most current lists include a revision date of January 27, 2025, found in the footer of the PDFs. Licensees lists are updated quarterly.

Clarification that advertising on television and social media should be reviewed by Marketing and Brand Strategy has been added to the Oregon Brand Guide website. The addition states:

Guidelines regarding the mascot mark have been updated in the Oregon Brand Guide website. We have added guidelines to clarify:

1. the inclusion of the trademark ^(TM) symbol.
2. the clear space requirements around the mascot mark.
3. the minimum allowable height of the mascot mark

A new version of the mascot mark that also includes a ^(TM) lockup, has been posted to the brand library.

Guidelines on how custom type treatments can be used has been added to the Secondary Logos section of the Oregon Brand Guide. The guideline states that custom type treatments of departmental names must be reviewed and approved by Marketing and Brand Strategy (MBS). If approved, the type treatment can be used on one piece of merchandise and must be accompanied by the department’s secondary signature somewhere visible on that product.

We have added seven new icons to our icon set. Visit the UO Brand Library to access and download the following new assets:

1. Car
2. Dog
3. E-Scooter
4. Lightning Cloud
5. Plate
6. Thermometer
7. Van

We have updated the Training and Development page, promoting University Communications Brand Camp 2025. This is an invitation-only, in-person, mini-conference for the communications professionals on campus. Registration links were provided in the email invitations. Brand Camp is an opportunity to learn how to leverage the Oregon brand in our work to promote the university. Brand Camp is slated for: