Guidelines on how to apply color overlays and monotone treatments to photography have been added to the Oregon Brand Guide. The new information provides step-by-step instructions on how to accomplish these treatments as well as best practices for using these effects.

Whether its through metallic inks or foil embossing, using metallic colors can help make a project pop, while conveying a feeling of importance and exclusivity. However, this kind of color treatment should be used sparingly. Guidelines addressing how metallic colors should be applied can now be found in the UO Brand Guide.

Two policies have been added to the UO Brand Guide, while a third was updated to include a link to the policy’s language. 

The three policies address:

Sponsorship by Non-University Entities – The cobranding and sponsorship page of the UO Brand Guide now has a section that deals with sponsorships by outside organizations. This section points to the official policies set by UO Government and Community Relations. 

Commercial and Charitable Solicitations – The advertising section of the UO Brand Guide now addresses solicitations on campus and points to the university’s official policy on this topic.

Using Print Services – A link has been added to the print section the UO Brand Guide. The new link points to the university’s policy that requires projects be sent to Print Services for production.

We have added 17 new icons to our icon set, including nature and outdoor icons, additional fitness icons, and technology-based icons focused on email. Visit the UO Brand Library to access and download these new assets.

The Oregon Brand Guide now includes guidelines for design competitions.

Brand training for faculty and staff is now being offered monthly. Registration for the April session is live and open to faculty and staff seeking to learn about the University of Oregon brand and how to properly incorporate it into their work. This session will offer a hybrid format to allow remote staff to attend. The April training will take place Monday, April 8 from 2:30–4:00 p.m., in the Ford Alumni Session Ballroom. More information and registration can be found in the Training and Development section of the website.

Registration for brand training for non-communications professionals at the UO, is now open. This in-person, 90-minute gathering is an opportunity to learn about the University of Oregon brand, how to incorporate it into your work, and have questions answered by the UO brand experts. The training is slated for 2:30–4:00 p.m. on Monday, March 4, in the EMU. More information and registration can be found in the Training and Development section of the website.

The colors webpage, found under the visual identity section of the brand guide, has been updated to address the permission to use Legacy Green (PMS 3435) as the primary color for commencement-specific materials and regalia. Legacy Green still will not be approved for the use of apparel or merchandise that are not commencement-specific materials or regalia. In those cases, UO Green (PMS 356) remains the primary green.

The campus signage webpage has been updated to include language that defines permanent signage versus temporary signage. The new language also includes how each type of signage requires review. 

The definitions are:

Significant updates have been made to the UO brand icon set to enhance its visual consistency, usability, and scalability. These changes are aimed at providing a seamless and user-friendly experience when using any of the 200-plus icons in our set.

Summary of design changes:

Simple Shapes: The brand icon set follows a design philosophy centered around simplicity. All icons are crafted using clean and straightforward shapes, ensuring a unified appearance.