Training and Development
The University of Oregon has a distinct and special collection of logos and marks with special meaning and historic significance. These marks bond our community together and provide a way for our audiences to recognize and connect with the brand. It is important that our logos and marks are used with care and in accordance with our shared brand guidelines. Explore our logos, marks, cobranding, sponsorship, and trademark policies.
Brand Training
University Communications will offer broad brand training for faculty and staff to better understand the guidelines and resources available to them. During the training, we will also ensure you know the communication professional(s) tasked with supporting your division, department, or unit. There will be a few types of trainings we will offer to meet the needs of different users. Communication professionals will have an in-depth, all-day session (Brand Camp) that reviews the UO brand, policies, strategies, and marketing tools in more detail. Faculty and staff generally curious about the brand or who have some basic function in the areas of communication are invited to attend the open session (Brand Training) as space is available.
If you have any questions about brand guidelines or policies, we encourage you to reach out to uobrand@uoregon.edu.
Communications Professionals: Brand Camp
Brand Camp is an all-day, invitation-only, conference-style event for university staff whose primary responsibilities include marketing and communications. Brand Camp 2026 will take place Thursday, May 7.
Together, we’ll explore our refreshed brand positioning and messaging, introduce new creative assets (and retire others), and align around how we bring the Oregon story to life across every channel and audience. Join fellow communications professionals for a day of inspiration, practical insight, and shared momentum as we move the UO brand forward. Some elements of brand camp will be offered for remote participants. Afternoon sessions will be recorded. Registration will open in April for invited participants.
Faculty and Staff: Brand Training
Not to be confused with Brand Camp, this 90-minute gathering is open to UO faculty and staff who are generally curious about the brand or who have some basic function in the areas of communication. This is an opportunity to learn about compliance, how to incorporate the university's intellectual property into your work, and have your questions answered by the UO brand experts. The training covers a range of topics including: visual identity, logos and marks, trademark and licensing, ordering merchandise, and more.
Brand Training Update. March and April brand training sessions have been postponed while we update brand identifiers, refine key language, revamp design templates, and retire some creative assets that no longer serve the UO's branding goals. When trainings resume next fall, sessions will reflect this next chapter of the Oregon brand—offering practical guidance to help you confidently apply the refreshed brand in your daily work. Please watch the Workplace newsletter for updates and registration information.
Media Training
University Communications offers media training for faculty and staff.
Student Employee Development
Through the Communications Academy, University Communications provides online training courses and resources for student employees working in marketing and communication roles across the university.
Learn About Student Employee Development
Communities of Practice
University Communications in partnership with other unit communicators leads a several groups in an effort to build community amongst colleagues, provide in-depth learning, share best practice, and generate new knowledge. These key domain areas are central functions held by many professionals across our campuses and are a great way to engage in professional development.