Trademark Licensing and Brand Management

Back of hoodie that says "Oregon Ducks"

Trademark Licensing and Brand Management

The University of Oregon is one of the most recognized collegiate brands in the country. The UO Office of Trademark Licensing and Brand Management oversees the official use of the university's names, marks, and logos, ensuring they appear on quality products and in productions that reflect who we are as an institution. Every licensed product and approved use supports the university's mission and helps protect a brand that millions of Oregonians and fans around the world are proud to wear.

White baseball cap with UO embroidery

Get a License

Businesses and organizations that want to create and sell officially licensed UO products can apply through Fanatics Licensing Management.

Apply Now

yellow tote bag with the word "Ducks"

Campus Use

University departments and programs can order officially branded merchandise and apparel by following guidelines in the UO Brand Platform.

Order Merchandise

video camera with students blurred in the background

Filming on Campus

Commercial filming and photography on any UO property requires prior approval from UO Marketing and Brand Strategy.

Request Approval

 

Trademark and Policies Guidelines

Our trademark policies and guidelines exist to protect the integrity of the Oregon brand and to make it easier for everyone to use the brand with confidence. Whether you're a licensee, a campus partner, or someone seeking a one-time approval, knowing what's required helps you move faster and avoid unnecessary delays.

View Policies and Guidelines

 

NIL and Trademark Licensing

Name, Image, and Likeness (NIL) rights give student-athletes meaningful opportunities to build their personal brand. The university’s brand can play a powerful part in these opportunities, but special care and proper approvals must be in place.

Co-branded Merchandise 

Student-athletes have opportunities to work with the university and outside companies to create co-branded merchandise, but special licensing and reviews must be completed.
NIL Co-Branded Merch

NIL Promotional Activities 

Many different companies engage Oregon student-athletes to help promote their business. However, restrictions apply to how the Oregon brand can or cannot be included. 
Promotional NIL Use

UO Marketing and Promotion 

Requirements for approval of the use of a student-athlete’s NIL also apply to marketing and promotion of the university.
University Communicators Guidance

Industry, Innovation, and Translation 

The Industry, Innovation, and Translation (IIT) team within the Office of the Vice President for Research and Innovation serves as the engine for transforming UO research and innovations into products and services to improve the world. University researchers interested in commercializing their research can reach out to them at techtran@uoregon.edu. 

 

ITT Website

Copyright

IP Resources

Resources

 

Connect With Us

Have a question about UO trademarks, licensing, or brand use? We're here to help. Contact us at uobrand@uoregon.edu.