The Division of University Communications supports the University of Oregon’s priorities by developing and implementing communications, digital, media, and marketing programs. The Division focuses on both short and long-term measures of success that align with and reflect the University's academic, organizational, and competitive strength including: its standing among national peers; its perception among Oregonians; elevation of the academic and scholarly work of its schools; celebration and promotion of its community and culture; and support for initiatives that underpin its financial, reputational, athletic, and research strength.

To that end, we deploy resources, talent, and focus in applying the professional disciplines represented in our division, in support of the institutional aspirations and goals articulated in the University’s Strategic Plan. These include supporting efforts centered on student success, career readiness, cultivating a campus of flourishing, and elevating visibility for scholarship that accelerates impact to society and that differentiate the university. Much of our work in this five-year period will be focused on elevating reputation and reach for the university’s academic work and cultivating affinity for the university as a top national research university, a destination of choice for talented students, faculty and staff, and as driver of growth and innovation for the state of Oregon.