Student Organizations, Clubs, and Esports

Student Organization Visual System

Approved by the Associated Students of the University of Oregon (ASUO), the Student Organization Visual System is available exclusively to student organizations that are officially recognized by the ASUO. It provides access to select, exclusive University of Oregon intellectual property to help represent their group in a consistent and on-brand manner. Use of this system is optional. ASUO-recognized student organizations may choose not to adopt it. However, those that opt not to use the visual system must follow the same brand restrictions outlined for non-registered student groups.

Student groups that are not registered or recognized by the ASUO may design their own visual identities. However, their marks must not imply any affiliation with the University of Oregon. Use of UO fonts, logos, colors, images, or any language protected under the university’s trademark policies is strictly prohibited.

All approved merchandise will be for student members of the ASUO-recognized organization only and may not be sold or used to raise money or fundraise. Information on how to order merchandise can be found on our Branded Products page.

Student Orgs Visual System

Associated Students of the University of Oregon (ASUO)

Associated Students of the University of Oregon uses two sets of marks that can be used exclusively by the ASUO executive board.

the official mark, in black, for the Associated Students of the University of Oregon

ASUO Marks Guidelines

Club Sports and Esports

Officially recognized Club Sports and Esports teams can use the Mascot Duck mark and Handel Gothic D font on jerseys and other apparel.

Club Sports teams are required to have the official "club sports" patch on official uniforms.
Placement of the “club sports” patch should be in one of three locations on the uniform jersey: front chest area, right or left arm sleeve, or the back of the neck area.
Sizing of the patch should be two inches in diameter.
The word “club” must be included on other apparel.
Any club uniforms that include the Oregon O must observe clear space guidelines.

Requests for additional usage of marks can be made through and are at the discretion of the UO Marketing and Brand Strategy office. University agreements will be adhered to when reviewing requests.