Applying the Brand
There are may ways to apply the brand through a variety of channels or products. The sample work throughout this section show you the brand in action and give you guidance as you are working to execute projects. While there is flexibility to some of these examples, it is important to note the value of consistency and connecting to the university brand in appropriate ways. You can find more templates and ways to apply the brand in our Brand Library.
Branded Products and Apparel
Branded products and merchandise are a fun way to amplify the brand. Because our logos and marks are registered and trademarked, there are trademark policies and procedures that must be followed to ensure we meet our contractual obligations and licensing policies. Explore the process, timeline, examples, and find contact information should you any have questions.
Social media is a broad and effective tool to reach audiences and amplify the brand. There are many considerations prior to starting a channel and policies that dictate how to maintain the channel. Please review carefully and connect with our team for questions, needs, and issues.
Our web presence is the university’s digital front door. We are committed to taking an inclusive and welcoming user-centered approach that provides maximum utility for our various audiences while maintaining a consistent experience across all University of Oregon websites.
The University of Oregon has policies and procedures for campus signage and coordinates work with several offices depending on the sign. Explore the options, guidance, and policies for campus signage prior to creating signage.
Most advertising can be done by units independently but some campaigns require coordination and sign off. Explore the guidelines prior to creating an external advertising campaign.
Your signature block is an important component of your email as it provides the recipient with pertinent information about you. Explore how to build your email signature to be in alignment with the university.