Approval Process with Campus Planning and Facilities Management
The purpose of signage on campus is to ensure safety, offer clear direction, and provide information about campus information. Permanent signage on campus will be limited, with the understanding that some signage is essential to support the university mission.
The Campus Outdoor Sign Plan establishes the standards for outdoor signage on campus. Campus Planning reviews all proposals for outdoor signs with the exception of banners at approved locations.
All proposals for exterior signage not covered by the campus standard designs shall be reviewed and approved on a case-by-case basis in a manner authorized by the Campus Planning Committee. Please email uplan@uoregon.edu with all outdoor sign proposals.
All signs must comply with the university's graphic design standards as defined by University Communications. Please email art to uobrand@uoregon.edu for approval.
- Permanent Signage: Defined as signage that will be up for more than 30 days. Please allow an additional four to six weeks for approval. Some permanent signage must be reviewed and approved by the Campus Planning Committee. Please email the concept and request to uobrand@uoregon.edu for approval prior to printing.
- Temporary Signage: Defined as outdoor signage that is up for 30 days or less. These items must have art approved by the Marketing and Brand Strategy office before it is printed. This process excludes the East 13th Avenue street banner location, which is managed by the EMU. Please email art to uobrand@uoregon.edu for approval.
Primary Building Entrance Signs
All primary building entrance signs will be designed by University Communications and produced and installed by Facilities Services.
Signs identify buildings and not the programs housed within a building unless specific and unique characteristics of the building or program require such identification.
Guidelines for primary building entrance:
- Construction: Aluminum channel supports with embedded polycarbonate sign face, filled with rigid insulation.
- Logo: All signs must include the UO logo as approved by University Communications.
- Text: Building name (or approved abbreviated name) on first line and building complex name on second line, centered on sign face, below UO logo.
- Size: Lettering and sign faces sized according to requirements of each location (see notes above).
- Color: Background (PMS 343) Logo and lettering (white, unless lettering is brass or bronze). Supports (Tiger Drylac RAL 6005 PowderCoat 49/50670).
- Typography: As approved by University Communications - Building name in upper case (when possible) and building complex name in upper/lower case.
Requests for new primary building entrance signs should be coordinated through Campus Planning and Facilities Management (CPFM).
Wayfinding, Name, and Room Identifier Templates
Wayfinding, name and room identifiers are important to the experience of those visiting, studying, teaching, and working on University of Oregon campuses. It is essential that all brand standards are met to provide a consistent look and feel to university spaces.
To request the production and installation of new signage, please coordinated through Campus Planning and Facilities Management (CPFM).
Digital Display Signage
Digital signage can be used to display information and messaging related to official campus events and programs. Designs should leverage colors and elements from the UO brand guidelines.
University Communications does not reserve space on digital displays throughout campus; reservations are done by building staff or unit communicators. Any unit wishing to charge advertising fees to organizations outside of the university should verify with Marketing and Brand Strategy prior to contracting. Marketing and Brand Strategy will ensure the organization is not in conflict with existing agreements. You can learn more on Cobranding and Sponsorship.
Templates for digital displays can be found in the UO Brand Library.
Pole Banners and Large-format Banners
Marketing and Brand Strategy manages reservations for pole banners on the Eugene campus. Currently no reservations are being taken while new equipment is being ordered and installed, and operational processes are fully established. Use of the pole banners begins in May 2024 to promote the president's investiture, followed by commencement in June, and orientation through summer term. Pole banner reservations for fall term opens in August 2024. The UO will not take any reservations to promote or advertise for outside businesses.
Pole banners have a great deal of prominence and will be reserved for strategic messaging or evergreen content. There will be text limitations and font size requirements for accessibility. If you have any questions, please email uobrand@uoregon.edu.
If you would like to reserve space for a large-format banner over East 13th Avenue or near the EMU please contact EMU Scheduling and Events.
Contact Us
University Communications team members are happy to support you. Should you have questions, please email us at uobrand@uoregon.edu.