Registration for brand training for non-communications professionals at the UO, is now open. This in-person, 90-minute gathering is an opportunity to learn about the University of Oregon brand, how to incorporate it into your work, and have questions answered by the UO brand experts. The training is slated for 2:30–4:00 p.m. on Monday, March 4, in the EMU. More information and registration can be found in the Training and Development section of the website.

The colors webpage, found under the visual identity section of the brand guide, has been updated to address the permission to use Legacy Green (PMS 3435) as the primary color for commencement-specific materials and regalia. Legacy Green still will not be approved for the use of apparel or merchandise that are not commencement-specific materials or regalia. In those cases, UO Green (PMS 356) remains the primary green.

The campus signage webpage has been updated to include language that defines permanent signage versus temporary signage. The new language also includes how each type of signage requires review. 

The definitions are:

Significant updates have been made to the UO brand icon set to enhance its visual consistency, usability, and scalability. These changes are aimed at providing a seamless and user-friendly experience when using any of the 200-plus icons in our set.

Summary of design changes:

Simple Shapes: The brand icon set follows a design philosophy centered around simplicity. All icons are crafted using clean and straightforward shapes, ensuring a unified appearance.

On the Applying the Brand section of the website, we have added new navigation which points visitors to the email signature guidelines page. The guidelines page includes a template for properly building email signatures as well as guidance on fonts. The template has been designed and tested for use on modern Outlook clients and the Outlook web client.

We have updated the Training and Development section to promote and link to University Communications Brand Camp, an invitation-only, in-person, mini-conference for the communications professionals on campus. This is an opportunity to learn how to leverage the Oregon brand in our work to promote the university. Brand Camp is slated for Tuesday, January 30.

We have updated the Training and Development section to promote and link to University Communications Brand Camp, an invitation-only, in-person, mini-conference for the communications professionals on campus. This is an opportunity to learn how to leverage the Oregon brand in our work to promote the university. Brand Camp is slated for Tuesday, January 30.

A link to the Office of the Provost’s External Engagement Support & Resources for UO Employees document has been added to the Community Management webpage of the social media section. This document provides resources for UO employees in responding to situations in which they are targeted by individuals or groups outside the university based on the content of the employee’s service, scholarship, teaching, and more.

The Land Acknowledgment page has been updated to include other UO campus locations.

The Campus Planning Committee voted to approve a new process and approved locations for pole banner advertising. The Marketing and Brand Strategy team will be the main point of contact for reservations which will begin in winter 2024. Currently our facilities team is working to secure new pole mounting equipment and determine the install cost. If there are questions while the reservation and approval process is being finalized you can email uobrand@uoregon.edu.