We have added 10 building illustrations to our current set. Visit the UO Brand Library to access and download the following new assets:

1. Barnhart Hall
2. Carson Hall
3. Global Scholars Hall
4. HEDCO Education Building
5. Johnson Hall
6. Justice Bean Hall
7. Living Learning Center
8. Riley Hall
9. Unthank Hall
10. Yasui Hall

Refreshed lists of internal licensees have been uploaded to the brand site. The most current lists include a revision date of January 27, 2025, found in the footer of the PDFs. Licensees lists are updated quarterly.

Clarification that advertising on television and social media should be reviewed by Marketing and Brand Strategy has been added to the Oregon Brand Guide website. The addition states:

Guidelines regarding the mascot mark have been updated in the Oregon Brand Guide website. We have added guidelines to clarify:

1. the inclusion of the trademark ^(TM) symbol.
2. the clear space requirements around the mascot mark.
3. the minimum allowable height of the mascot mark

A new version of the mascot mark that also includes a ^(TM) lockup, has been posted to the brand library.

Guidelines on how custom type treatments can be used has been added to the Secondary Logos section of the Oregon Brand Guide. The guideline states that custom type treatments of departmental names must be reviewed and approved by Marketing and Brand Strategy (MBS). If approved, the type treatment can be used on one piece of merchandise and must be accompanied by the department’s secondary signature somewhere visible on that product.

We have added seven new icons to our icon set. Visit the UO Brand Library to access and download the following new assets:

1. Car
2. Dog
3. E-Scooter
4. Lightning Cloud
5. Plate
6. Thermometer
7. Van

We have updated the Training and Development page, promoting University Communications Brand Camp 2025. This is an invitation-only, in-person, mini-conference for the communications professionals on campus. Registration links were provided in the email invitations. Brand Camp is an opportunity to learn how to leverage the Oregon brand in our work to promote the university. Brand Camp is slated for:

Language addressing staff apparel and the required use of departmental marks was added to the Branded Products and Apparel section of the Oregon Brand Guide. In summary, University of Oregon departments are required to use their formal or informal departmental marks when ordering staff apparel.

University Communications has developed the UO Postseason Visual Guide to help campus partners in their communications and marketing efforts related to Oregon Ducks football postseason play. This guide is meant to help ensure unified branding across all units when creating collateral and communicating with constituents. The guidelines address the use of:

On primary building entrance signs, the background color has changed from PMS 342 to PMS 343. This update brings the shade of green into better alignment with the UO's brand colors used on exterior signage and fixtures.