University Communications has developed the UO Postseason Visual Guide to help campus partners in their communications and marketing efforts related to Oregon Ducks football postseason play. This guide is meant to help ensure unified branding across all units when creating collateral and communicating with constituents. The guidelines address the use of:

On primary building entrance signs, the background color has changed from PMS 342 to PMS 343. This update brings the shade of green into better alignment with the UO's brand colors used on exterior signage and fixtures.

While the Flying V pattern is exclusive to Oregon Athletics use, we now offer campus communications professionals two alternative patterns that embrace our identity as ducks.

The InDesign template for statistics styles for print materials has been updated.  Large and small statistics options have been added, while the template itself has been adjusted to be more user friendly. The statistics template can be found in the Brand Library under "Graphical Elements" in the  "Design Elements" folder.

Two new building icons have been added to the icon set. Visit the UO Brand Library to access and download the following new assets:

• Allan Price Science Commons
• William W. Knight Law Center

The student organization visual system has been approved for use by the Associated Students of the University of Oregon (ASUO) and the Department of Marketing and Brand Strategy. It is available exclusively to officially registered student organizations with ASUO, giving them access to customizable UO intellectual property that can be used to represent their groups. 

Units are approved to use outside graphic designers and illustrators when resources are not available. Use the curated and vetted list to choose a vendor. When using the list:

We have added seven new icons to our icon set. Visit the UO Brand Library to access and download the following new assets:

• Graduate Employee
• International Graduate
• Family
• Graduate Family
• Asynchronous Learning
• Grad Cap and Books
• Diploma

The Pantone number for the secondary color called “lime green” has changed to PMS 376. This adjustment better aligns with the CMYK and HEX colors, which demonstrate a closer match to the lime green shade. This change has also been adjusted for the UO Pantone swatch palette in the brand library.

Two more campus building icons have been added to the UO icon set in the expanded brand library in Canto. The two new building icons include:

• Baker Downtown Center
• Portland Skyline