A new section addressing burned-in captions for social media has been added in the Closed Caption and Accessibility section of the Oregon Brand Guide. Guidelines address colors, fonts, sizing, padding, and more to ensure captions are legible, accessible, and follow UO brand styles for social media. Caption style templates can be found in the Brand Library.

Best practices for creating social media thumbnails for video content have been added to the Oregon Brand Guide. The guidelines specifically address creating thumbnails for YouTube videos and Instagram Reels. Follow these specifications to help strengthen engagement with your content.

The “Marketing and Publicity” retention series has been updated to include social media content. As a communication and marketing channel for the university, social media content is subject to the university’s Records Retention Schedule. Specific information about the retention series can be found on the Records Retention Schedule website.

We have added two new building icons to our icons set. Visit the UO Brand Library to access and download the following new assets:

• Portland Campus Innovation Building
• Portland Campus Center

We have added three new building icons to our icons set. Visit the UO Brand Library to access and download the following new assets:

• Erb Memorial Union
• Oregon Hall
• Portland Campus: Highland Hall

We have added 13 new icons to our icon set. Visit the UO Brand Library to access and download the following new assets:

1. Earthquake
2. Flame
3. Flame and Smoke
4. Fremont Bridge
5. MAX Train Front View
6. MAX Train Side View
7. Portland Convention Center
8. Rose
9. Roses
10. Seismic Monitoring Station
11. St. Johns Bridge
12. Tools
13. Wildfire Camera

Guidelines for creating employee name badges have been added to the Oregon Brand Guide website. In summary three color combinations should be used:

We have added six building illustrations to our current set. Visit the UO Brand Library to access and download the following new assets:

1. Earl Hall
2. Kalapuya Ilihi
3. Portland Campus Bell Tower
4. Portland Campus Library and Learning Center
5. Student Recreation Center
6. University Health Services

We have added 10 building illustrations to our current set. Visit the UO Brand Library to access and download the following new assets:

1. Barnhart Hall
2. Carson Hall
3. Global Scholars Hall
4. HEDCO Education Building
5. Johnson Hall
6. Justice Bean Hall
7. Living Learning Center
8. Riley Hall
9. Unthank Hall
10. Yasui Hall

Refreshed lists of internal licensees have been uploaded to the brand site. The most current lists include a revision date of January 27, 2025, found in the footer of the PDFs. Licensees lists are updated quarterly.