As a national brand, the University of Oregon gives you a premier opportunity to get in on the $4 billion college licensing business. Oregon fans express their support with UO gear while providing the university a steady revenue source to help fund and enhance campus-wide programs.
Word marks, trademarks, logos, and/or symbols associated with the University of Oregon are the intellectual properties of the university and are registered both at the state and federal levels. To protect the intellectual properties and traditions of the university, UO Marketing and Brand Strategy requires all products associated with the university be manufactured by a licensed vendor.
UO licensed vendors have entered into a licensing agreement with Fanatics Licensing Management. Information on a licensing agreement is available at Fanatics Licensing Management. A fully executed trademark licensing agreement is required to sell product with the university’s trademarks or brand. Unauthorized use constitutes infringement, which can lead to legal action against the infringer. For more information see our Trademark and Licensing site.
Contact Brad Hutchins if you have additional questions.
If your intent is to imply a connection with the University of Oregon by using graphics or phrases confusingly similar to the university marks, you are likely to be infringing on our rights.
If you suspect a product is unlicensed, please complete the form below. Provide the website URL or company name and a photo of the product(s).
If your business would like to support the University of Oregon, a corporate partnership with the Ducks can be arranged with Oregon Sports Properties at:
Additional questions or concerns can be forwarded to Brad Hutchins in Brand Management and Trademark Licensing.
What is a trademark license?
A trademark license agreement is a contract granting permission to use wordmarks, trademarks, logos, and/or symbols associated with the University of Oregon.
What occurs if a business or sole proprietor does not obtain a trademark license agreement?
Wordmarks, trademarks, logos, and/or symbols associated with the University of Oregon are the intellectual properties of the university. Unauthorized use constitutes infringement, which can lead to legal action against the infringer.
What if I’m interested in becoming a UO licensee?
Any company producing products with the University of Oregon marks or logos must enter into a trademark licensing agreement with Fanatics Licensing Management. The first step is completing an application located at Fanatics Licensing Management. UO Marketing and Brand Strategy will review the application. You will receive an email after the review.
What are the requirements for usage of the “O”?
The University of Oregon’s primary mark is the “O”. The university has an exclusive license agreement granting exclusive use of the Oregon “O” on apparel to its athletic apparel and equipment supplier.
- Oregon licensees have access to the Oregon Logo Guide Sheet for available marks through Fanatics Licensing Management.
- Internal University Units (organizations; academic departments; alumni association directors; and groups of active university employees) can use the “O” in connection with events (not for resale or fundraising). A UO licensed vendor must be contacted to produce apparel (no headwear) and hard goods.
- UO Club Sports Office can provide Brand Management and Trademark Licensing / Club Sports Guidelines.
How do I order campus staff apparel?
Campus staff must adhere to the UO Brand Guide when purchasing items and must utilize an officially licensed internal licensee.
How are designs and artwork approved?
An approved UO licensed vendor is familiar with the university marks and logos. To comply with their Fanatics Licensing Management agreement, they will submit the artwork through an online approval system for review. With approval response from Brand Management and Trademark Licensing, they will move forward with production. Please plan for and allow a minimum of 10 business days from initial artwork submittal to official design approval.