Trademark Licensing

The Oregon “O” means something different to everyone. From innovative research to world class athletics, our globally recognized brand stands for excellence. There’s no other university quite like it. When you throw your “O,” it has an impact. We work behind the scenes to keep its impact powerful. Our office protects the integrity of all University of Oregon branding—including names, trademarks, and symbols—both on and off campus.

What We Do

  • Protect the University of Oregon’s image and reputation.
  • Promote university through quality licensed merchandise.
  • Preserve historically significant and important trademarks.​​​​​​
  • Generate revenue for the university.