Significant updates have been made to the UO brand icon set to enhance its visual consistency, usability, and scalability. These changes are aimed at providing a seamless and user-friendly experience when using any of the 200-plus icons in our set.

Summary of design changes:

Simple Shapes: The brand icon set follows a design philosophy centered around simplicity. All icons are crafted using clean and straightforward shapes, ensuring a unified appearance.

45-Degree Angles: Each icon leverages a 45-degree angle when applicable. This deliberate choice adds a dynamic and unified feel that connects the icons to other brand elements such as the United typeface, beveled-notch containers, and the diagonal line brand pattern.

Minimal Rounded Corners: Rounded corners are used sparingly and only when necessary. This allows the icon to maintain a consistent appearance across the icon set and visually align with other brand elements.

Flat Perspective: All icons now utilize a front-facing and flat perspective. This approach ensures that the icons are easily understood and adaptable for any application.

Scalability: To guarantee scalability, all lines within the icons have been aligned. This allows for seamless resizing without compromising the integrity of the icon.

Format: It is important that the icon set is versatile. Each icon's stroke weight has been tested in both 0.75 pt. for print and 2 pt. for screens. Also, the icon set is provided in the brand library in various file formats for screen and print, including PNG, SVG, and EPS.

New icons will continue to be added to the set. Requests for new icons can be directed to uobrand@uoregon.edu. Campus designers may create icons for specific instances. After creating an icon using the template instructions, they can submit it for approval to uobrand@uoregon.edu with the subject line “New icon for review.”