Using “Duck”

As our mascot and our shared identity, the duck symbolizes something uniquely Oregon: independent, spirited, wholly original, and always moving forward as a “flock” pursuing a collective purpose.

Used with intention, duck references build identity, spark joy, reinforce community, and add unmistakable UO personality. References to the flock factor can help highlight the UO’s “right size”—not too big to take risks, not too small to make those risks meaningful.

Use “Duck” language to strengthen meaning—not replace it. When it’s earned, it resonates. When it’s overused, it’s gimmicky.

Use Duck Language To . . .

  1.  Build identity and community

    Use “Duck” language to create a sense of belonging and shared experience.

  • As Ducks, we show up for each other.
  • You’ll find your flock here.
     

  1. Add lightness and personality

    Lean into playful, expressive language in student-facing or informal contexts.

  • Admissions, campus life, orientation, social media
  • Welcoming, conversational, with a sense of fun
     
  1. Reinforce pride and shared moments

Use “Duck” language to mark meaningful milestones and collective achievements.

  • Athletics wins, alumni connections, major moments
  • Ducks fly together works best when the moment truly earns it
     
  1. Express unity and resilience

In the right moment, “Duck” language can carry emotional weight.

  • Together we rise.
  • We move as one.

Pull Back from Duck Language . . .

  1. When it overshadows the message

Too much “Duck” language can dilute clarity. Keep it focused and intentional.

Guideline: Limit to one Duck reference per piece.

  1. In formal or academic contexts

Not every message calls for it. Research, donor communications, and institutional messaging often require a more elevated tone.

  1. When it feels cliché

Avoid overused or generic phrases that weaken the voice.

  • Get your ducks in a row
  • Lucky duck

Never Use Duck Language . . . 

As a substitute for profanity. “Duck(s)” should never be used as a pun in profane phrases or as a replacement for expletives. It feels forced, distracts from the message, and ultimately cheapens the integrity of our mascot and brand. Our language should be bold and intentional—not gimmicky.