Our Brand

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Messaging Framework
Voice
Tone    
 
Editorial Style Guide
Common Messaging
Earned Media
 
The Duck
Brand Blog
 
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Our Brand

Discover the core attributes that shape our messaging house—what we say and why it matters. Together with our voice, they ensure everything we communicate is clear, consistent, and unmistakably Oregon.

Messaging FrameworkVoice

Tone

Tone is mood. It’s how we sound. As our audiences shift, so does our tone. This section shows how to adjust your approach to connect clearly and effectively—from prospective students and their families to alumni, donors, and community partners.

Modulating Tone

Resources
 

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Earned Media

Explore our earned media strategies and amplify stories through media coverage. Earned media is centrally coordinated at the University of Oregon and departments are required to work directly with our team on all media requests or plans.

Earned Media

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Editorial Style Guide

The University Communications team maintains a robust editorial style guide. This guide is a comprehensive resource that ensures our written content aligns with our brand voice and maintains consistency across all channels.

Editorial Style Guide

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Common Messaging

Find foundational language for institutional descriptions, land acknowledgments, and school and college messaging. These help quickly communicate with accuracy, consistency, and respect across every audience.

Common Messaging

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The Duck

The Duck is an ambassador for our university, representing our academics and athletics programs and the UO community. Exceptional care must be taken when using the Duck’s image and likeness. 

Applying the Duck

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Brand Updates

Stay up to date with the latest developments in our brand journey through the brand blog. Here, we share key updates on tools, resources, and how our brand is evolving to meet the needs of our ever-changing world.

View the Brand Blog