Creative Guidelines, Strategy, and Tone
When designing projects for print, it is important to leverage, maintain, and elevate the UO brand. Our colors, typography, photography, graphic elements, and voice come together to create a strong, unique image for the University of Oregon. Using our brand tools consistently ensures that we are presenting ourselves in a consistent and cohesive way, no matter the medium.
Design should have a primary call to action that guides the audience, drives engagement, explains the purpose, and creates focus. An effective call to action will maximize the impact of your printed materials with your audience, helping to achieve goals. Print collateral and other applications of the brand are most successful when clarity, sincerity, and simplicity are prioritized.
Templates
University Communications has created a variety of templates that can be utilized in print. Some templates that are available include, thank you cards, tablecloths, banners, annual reports, brochures, and more.
To download files, visit the UO Brand Library.
Print Services Information
Print Services is your one-stop shop when it comes to all your printing and mailing needs. They can guide you through the process from start to finish, saving you time and money.
Both black and white and full color processes are available. Digital print technology allows you to produce high-quality projects with flexibility and quick turnaround times. Variable data, specialty toners, and alternative substrates can add creativity to your projects.
Before you print, production experts will advise you of the best production methods, guide you in preparing your materials for printing, and help you anticipate costs. Other services offered include UO branded stationery, large format items, promotional items, bindery and finishing, course packets, and bulk mail distribution.
It is university policy that UO Print Services handle all print orders. In cases where they are unable to fulfill an order, they will connect you with a licensed vendor.
Note: Responsibility for ensuring that only approved logos appear in publications and in advertisements shall be with the head of the department placing the printing order.
Stationery
The UO stationery system extends our brand into personal communications. Stationery use is exclusively for school, college, and administrative unit business across all campuses.
Official stationery—including printed and digital letterhead, envelopes, business cards, and some specialty correspondence—is available to order from Print Services.
EOAA Statement
UO policy recommends that university materials include a statement on equal opportunity—and requires its inclusion in publications and advertisements used for recruitment of students or employees. Text should be set in 7 point United Sans Regular with 1 point leading.
Full Statement
The University of Oregon is an equal-opportunity, affirmative-action institution committed to cultural diversity and compliance with the Americans with Disabilities Act. This publication will be made available in accessible formats upon request. Accommodations for people with disabilities will be provided if requested in advance.
Shorter Statement
To be used on university stationery and position announcements
An equal-opportunity, affirmative-action institution committed to cultural diversity and compliance with the Americans with Disabilities Act.
Minimal Statement
For newspaper and journal position advertisements and other printed materials where space is very tight
EO/AA/ADA institution committed to cultural diversity.
Resources
Contact our UO Marketing and Brand Strategy team if you have any questions about applying the brand on print. We can be reached at uobrand@uoregon.edu.
For questions about Print Services please visit their website or contact the Print Services team for support.