Preexisting “sub brands” are rare exceptions to logo policy. There are allowances for units with a preexisting marketing effort built around a nonstandard mark. These marks are subject to their own standards of use; and creation or implementation of any specialty marks may only be done with approval from UO Marketing and Brand Strategy. Care will be taken to create style guides for these marks and document the intended use. These sub brand marks will be reviewed regularly and departments or units may be asked to accommodate changes to ensure alignment with the visual brand (e.g. color changes or graphical styles).

UO Foundation Departmental Logo

The university has authorized the UO Foundation to use this mark as their formal signature.

Webfoot Warriors ROTC Mark

The university has authorized the Army ROTC Webfoot Warriors to use this design as their formal mark. This mark can appear alone or with their departmental logo as long as clear space guidelines are followed.

University of Oregon Alumni Association Logos

The University of Oregon Alumni Association (UOAA) uses two departmental logos to represent its organization. One includes the word “association” in its design, while the other version does not. Use the guidelines below to determine what applications should use which mark.

UOAA Logo with “Association”

The UOAA departmental logo that includes the word “association” is to be used for organization-focused communications such as:

• Documents related to 501(c)(3) status
• Letterhead
• Return address
• Solicitations
• UOAA membership sales and promotions
• Organization reports/analytics
• Organization/campus/business/sponsor partnerships
• Staff and volunteer name tags
• Branded apparel for staff members
• Staff email signatures
• Eblast, web, and publication headers/footers

UOAA Logo without “Association”

The UOAA departmental logo that does not include the word “association” is to be used for alumni-focused communications and projects, such as:

• Affinity/Chapter/Network partnerships and promotions
• Branded apparel (UOAA board, volunteers, external stakeholders) and hard goods for internal use and giveaways