Applying the Brand
There are may ways to apply the brand through a variety of channels or products. This section demonstrates how you can put the brand in action and gives you guidance as you are working to execute projects. While there is flexibility and freedom to explore how we apply the brand, it is important to note the value of consistency and connecting to the university brand in appropriate ways. You can find more templates and ways to apply the brand in our Brand Library.
Branded Products and Apparel
Branded products and merchandise are a fun way to amplify the brand. Because our logos and marks are registered and trademarked, there are trademark policies and procedures that must be followed to ensure we meet our contractual obligations and licensing policies. Explore the process, timeline, examples, and list of approved licensees to produce your next project.
Photography
Videography
Social Media
Social media is a broad and effective tool to reach audiences and amplify the brand. There are many considerations prior to starting a channel and policies that dictate how to maintain the channel. Please review carefully and connect with our team for questions, needs, and issues.
Websites
Our web presence is the university’s digital front door. We are committed to taking an inclusive and welcoming user-centered approach that provides maximum utility for our various audiences while maintaining a consistent experience across all University of Oregon websites.
Email Communications
Email is a powerful channel for reaching audiences, building engagement, and reinforcing the university’s brand. Creating effective email communications requires thoughtful planning—from developing compliant mailing lists to designing accessible, audience-focused content.
Advertising
Campus Signage
Design Competitions
