green banner showing the Duck and line art icons including a trophy, kayak, and apple

Brand Blog

Motion Graphics Templates (MOGRTs) have been refreshed with new lower thirds, titles, bumpers, transitions, and callouts. The new MOGRTs are available in the Brand Library under Assets and Templates > Templates> Adobe Premiere Motion Graphics.

Three hand gesture icons have been added to the Brand Library. Visit the UO Brand Library to access and download the following new assets:

  • Crossed fingers
  • Thumbs-up
  • Throwing the "O"

University Communications has updated the UO Postseason Visual Guide and graphic design assets. The guidelines and assets now align more closely with the Athletics Experience Visual guide that was released last spring. The Postseason Visual Guide supports campus partners in their communications and marketing efforts related to Oregon Ducks postseason play.

Two winter sports icons have been added to the Brand Library. Visit the UO Brand Library to access and download the following new assets:

  • Skiing
  • Snowboarding

The residence hall building icons have been updated with a correction in the brand library. The set now correctly labels the artwork for "New Residence Hall" and new artwork for Yasui Hall has been added to the collection. 

The social media engagement and community practice guidelines have been published on the Oregon Brand Guide website. The guidelines update and replace former social media guidelines, and provide direction for responsible and effective engagement on university-affiliated social media. They outline how to foster positive interaction while upholding free speech and ensuring compliance with legal and policy standards.

New icons of one University of Oregon building, four state landmarks, and one mythical creature have been added to the Brand Library. Visit the UO Brand Library to access and download the following new assets:

  • Villard Hall
  • Cannon Beach
  • Columbia River Gorge
  • Painted Hills
  • Crater Lake
  • Bigfoot

We love our Ducks—and we love celebrating them across every sport!

We’re excited to announce the addition of the Athletics Experience Visual Guide to the UO Expanded Brand Library, under "Campaign Assets." This new resource is designed to help campus communicators seamlessly incorporate the athletics experience into their projects with consistency and style.

Guidelines have been published for how multiple campus units should represent themselves on collateral when co-sponsoring a program or event. Units should not apply multiple departmental marks on those items. Instead, they should use the UO’s primary mark to collectively represent themselves or list their units in conjunction with the primary mark. Complete guidelines can be found in the Oregon Brand Guide.

Refreshed lists of internal licensees have been uploaded to the brand site. The most current lists include a revision date of May 16, 2025, found in the footer of the PDFs. Licensees lists are updated almost quarterly.