While the Flying V pattern is exclusive to Oregon Athletics use, we now offer campus communications professionals two alternative patterns that embrace our identity as ducks.

The InDesign template for statistics styles for print materials has been updated.  Large and small statistics options have been added, while the template itself has been adjusted to be more user friendly. The statistics template can be found in the Brand Library under "Graphical Elements" in the  "Design Elements" folder.

Two new building icons have been added to the icon set. Visit the UO Brand Library to access and download the following new assets:

• Allan Price Science Commons
• William W. Knight Law Center

The student organization visual system has been approved for use by the Associated Students of the University of Oregon (ASUO) and the Department of Marketing and Brand Strategy. It is available exclusively to officially registered student organizations with ASUO, giving them access to customizable UO intellectual property that can be used to represent their groups. 

Units are approved to use outside graphic designers and illustrators when resources are not available. Use the curated and vetted list to choose a vendor. When using the list:

We have added seven new icons to our icon set. Visit the UO Brand Library to access and download the following new assets:

• Graduate Employee
• International Graduate
• Family
• Graduate Family
• Asynchronous Learning
• Grad Cap and Books
• Diploma

The Pantone number for the secondary color called “lime green” has changed to PMS 376. This adjustment better aligns with the CMYK and HEX colors, which demonstrate a closer match to the lime green shade. This change has also been adjusted for the UO Pantone swatch palette in the brand library.

Two more campus building icons have been added to the UO icon set in the expanded brand library in Canto. The two new building icons include:

• Baker Downtown Center
• Portland Skyline

Campus building icons have been added to the UO icon set in the expanded brand library in Canto. There are currently six building icons, provided at both large and small sizes for print and digital. The six new building icons include:

• Autzen Stadium
• Chapman Hall
• Hayward Field
• Matthew Knight Arena
• Knight Library
• Lillis Business Complex

New building icons can be requested at uobrand@uoregon.edu with the subject line "Building Icon Request."

The list of trademarked and registered verbiage has been updated on the Oregon Brand Guide website. Be sure to include the appropriate registration or trademark symbol. Please use an approved licensed vendor when creating merchandise or collateral using any of the words listed below.

Autzen™, Autzen Stadium™, Damn Green™, Deep in The Woods™,  Duck Bucks®, Duck Card®, Duck Friday™,  Duck Town™, Ducks™, Go Ducks™, GoDucks.com,  Hayward Field®, Hayward Magic™, IntroDucktion™, It Never Rains™,  It Never Rains in Autzen Stadium®, Jane Sanders Stadium™, Keep on Duckin'™,  Mac Court™, MATT Arena™, Mighty Oregon™,  Once A Duck, Always A Duck™, Oregon™,  Oregon Ducks®, Oregon Quarterly®, Pit Crew™, PK Park™,  Quack Attack™, Quacker Backer™, Sco Ducks™, Tall Firs™, The Duck™, The Grass is Damn Green in Eugene™, University of Oregon®, UO™, U of O™, Webfoots™, and We Are Oregon™