Marketing Communications guides the University of Oregon's overall digital strategy. The team boasts user experience experts, information architects, designers, and developers. Together, and working with campus colleagues, the team leads the university's web efforts and sets policies and guidelines for design, content, navigation, and accessibility.
We primarily support schools, colleges, divisions and departments. Centers and institute sites that cannot fit in the parent org site are encouraged to leverage UO Blogs and the available Cosmic theme.
If the web is the university's digital front door, then a user-centered approach defines how we treat our guests. The Marketing Communications team follows a user-centered design process that seeks to engage end-users in all stages of design and development. The UO-branded elements are designed to provide maximum utility for various audiences visiting university websites while maintaining a consistent experience across sites.
This section is designed for university communicators who participate in their department's web presence. It guides you through the writing for the web and trains you on our Drupal platform.
If you would like to set up a training for yourself or someone in your department who needs to learn more about Writing for the Web or our Drupal system, complete the Marketing Communications request form. If you run into a problem, have questions about how something works, or have questions about functionality that is not covered, email email@example.com to ask for assistance.
NOTE: These Drupal instructions and training opportunities only apply to and are only available for site editors working on Drupal websites maintained by University Communications.
Drupal Basics is designed to help communicators and content editors add and edit content for the websites they maintain that are managed by University Communications. It starts with the very basics of how to gain access to a website and log in and covers a wide range of Drupal features.
Writing for the Web
“Ultimately, users visit your website for its content. Everything else is just the backdrop.” – Jakob Nielsen
Follow the 1-2-3-4-5 Rule.
Use Jon Ziomek’s 1-2-3-4-5 rule:
- 1 main thought, expressed in
- 2 to 3 short sentences, taking up no more than
- 4 to 5 lines on the page
What happens at six lines? Your paragraph becomes more than an inch long. And an inch of type is too thick for most readers. Especially when you’re writing for mobile.
“Get rid of half the words on each page, then get rid of half of what’s left.” ― Steve Krug
Your Drupal website managed by University Communications contains a Google Analytics tracking code. We either use your previous GA code, if you had one, or assign a new GA code if your previous site didn’t have one.
You can use Google Analytics to help you understand your users and better evaluate your website, email, and social media performance.
This section was designed for departments or groups on campus who use Cosmic, the responsive, UO-branded website theme, on a University of Oregon website. Cosmic, which currently supports Drupal 7 and a Wordpress version on UO Blogs, is designed to be extendable and modifiable, and is intended to aid developers who need a UO-branded website but lack the design resources or time to develop a custom theme for their project.