Our logo has power. It embodies our brand, reflects our values, and offers a snapshot of who we are. It’s how we make our first impression.
So what does our logo say about us? It says we’re bold but authentic—and a little unexpected. We hunger for the extraordinary while celebrating everyone’s uniqueness. And we always keep one eye on the future.
The “O” represents us at the highest level and serves as the centerpiece of our brand. It is both an immediate identifier and a stamp of quality. It is, and should always be, the most consistent component of our communications.