Logo System

University Signature

The University of Oregon primary signature is the cornerstone of our identity system. It is the most immediately recognizable signifier of the Oregon brand and should be used to represent the university in all of its communications.

The primary signature consists of three elements: the Oregon O, the rule, and the university wordmark. Creating variations or making changes to the UO signature is prohibited.

The primary signature is to be used in its horizontal orientation wherever possible. In cases where the horizontal signature doesn’t work due to design or space considerations, the stacked signature is allowed. As with the horizontal signature, color, size, and clear space requirements apply.

Primary Signature: Horizontal

Horizontal UO primary signature in green with pieces of the logo and wordmark labeled

Primary Signature: Stacked

Stacked UO primary signature in green

Clear Space and Minimum Size

Maintain size and spacing standards when using the UO signature so our most important identifier is prominent, legible, and impactful.

The “O” signatures should never appear smaller than 3/8" (.375") high in print in either horizontal or stacked versions. Signatures should be sized proportionally to meet this minimum standard.

There is no maximum size limit, but use discretion when sizing the signature (e.g., the “O” with the wordmark). It should never be the most dominant element on the page, but instead should live comfortably and clearly as an identifying mark. The “O” logo by itself may be used as a dominant element.

NOTE: Exceptions to the minimum size rule may apply for extremely small applications (such as pens or small-space ads). To inquire about a possible exception, contact uobrand@uoregon.edu.

Clear Space Requirements

UO Signature Clear Space Requirements

Minimum Size

UO Signature Minimum Size

Signature Color

The primary color option for the university signature is UO Green and UO Dark Gray. It is intended to be used on white or lighter colored backgrounds. Do not use the UO signature over backgrounds that do not provide sufficient contrast.

Other permissible color options are shown below. The signature may never be used in a color combination not shown on this page. Backgrounds shown are for illustration purposes only.

The Identity Block System has been discontinued.

UO Green and Dark Grey Signature
UO Yellow and white on green signature
UO Black Signature
UO White on Green Signature
UO Green Signature
UO Yellow on Green
UO Gray Signature
NOTE: UO Medium Gray signature option is not a part of the base set of signatures, but can be requested for special applications where necessary. Contact uobrand@uoregon.edu to request this option.

Incorrect Usage

In addition to the examples below, never treat the signature or signature elements in any of the following ways:

  • Never attempt to recreate or redraw any part of the signature.
  • Do not combine the “O” with other text.
  • Do not add text, taglines, or graphic elements to the signature.
  • Do not use the “O” as a decorative element.
  • Do not resize the “O”.
UO Signature example in a wrong color with a red line across it

DON’T SET THE LOGO OR SIGNATURE IN UNAPPROVED COLORS.

UO Signature example on a background that makes it difficult to read with a red line across it

DON’T SACRIFICE LEGIBILITY.

UO Signature example using fish to fill in the "O" with a red line across it

DON’T FILL ANY PART OF THE SIGNATURE WITH AN IMAGE.

UO Signature example tiled across the page making a pattern with a red line across it

DON’T CREATE A PATTERN WITH THE LOGO OR SIGNATURE.

UO Signature example parts altered so that the "O" is behind the text with a red line across it

DON’T ALTER THE SIGNATURE ELEMENTS.

UO Signature example rotated with a red line across it

DON’T ROTATE THE LOGO OR SIGNATURE.

UO Signature example that has shadows around the signature with a red line across it

DON’T APPLY SHADOWS OR EFFECTS TO THE SIGNATURE.

Vote using the UO "O" as the center "o" with a red line across it

DON’T USE THE “O” AS A TYPOGRAPHIC ELEMENT.

Secondary and Departmental Signatures

Secondary and departmental signatures should be used to represent units within the University of Oregon colleges, departments, programs, schools, centers, and institutes.

Units may not create their own icons or other unit-centric graphics, nor use any other logo to represent themselves. Such graphics dilute the power of the UO brand, confuse our public, and undermine our messages.

Need a secondary or departmental signature? Please contact the logo liaison responsible for distributing logo packages to your school, college, or administrative unit.

The clear space and minimum size rules also apply to secondary and departmental signatures.

University style discourages the use of acronyms in brand marks.

NOTE: Do not attempt to create your own secondary or departmental signature. To request a new signature, contact uobrand@uoregon.edu.

Secondary Signature: Horizontal

Secondary Signature — Horizontal example for the College of Design

Secondary Signature: Stacked

Secondary Signature — Vertical example for the School of Law

Informal Signatures

Informal signatures may be used to represent units within the University of Oregon—colleges, departments, programs, schools, centers, and institutes—in marketing materials where the “O” has sufficient recognition as the UO logo, locally and regionally.

The marks shown here may also be used for merchandise and apparel applications. Base artwork is available to vendors for mark creation, but final artwork must be approved by Brad Hutchins, Director of Brand Activation at 541-346-6083 or email hutchins@uoregon.edu.

NOTE: The clear space and minimum size rules also apply to informal signatures. Do not attempt to create your own informal signature. To request a new signature, contact uobrand@uoregon.edu

Informal Signature: Horizontal

Informal Signature — Horizontal example for the College of Design

Informal Signature: Stacked

Informal Signature — Stacked example for the College of Design

University of Oregon in Portland Signatures

UO Portland primary signatures are used to represent the University of Oregon in Portland.

UO Portland secondary signatures should be used to represent units (i.e., colleges, departments, programs, schools, centers, and institutes) at the University of Oregon in Portland.

UO Portland informal signatures are an option that may be used locally or regionally for marketing materials or on apparel and hard goods.

The clear space and minimum size rules also apply to UO Portland primary and secondary signatures.

NOTE: Do not attempt to create your own UO Portland primary, secondary, or informal signatures. To request a new signature, contact uobrand@uoregon.edu.

UO in Portland Primary Signature Options

UO in Portland Primary Signature Options - Horizontal
UO in Portland Signature - Stacked

UO in Portland Secondary Signature Options

UO in Portland Secondary Signature - Horizontal
UO in Portland Secondary Signature - Stacked

UO in Portland Informal Signatures Options

UO in Portland Informal Signature Options - Horizontal
UO in Portland Informal Signature Options - Stacked

Affiliate Brands

Preexisting sub brands are rare exceptions to standard logo policy. Some exceptions have been made for units with a preexisting marketing effort built around a nonstandard mark. These marks are subject to their own standards of use; check with the affiliated unit for usage guidelines.

University of Oregon Alumni Association

University of Oregon Alumni Association - Horizontal signature
University of Oregon Alumni Association - Stacked signature