The University of Oregon primary signature is the cornerstone of our identity system. It is the most immediately recognizable signifier of the Oregon brand and should be used to represent the university in all of its communications.
The primary signature consists of three elements: the Oregon O, the rule, and the university wordmark. Creating variations or making changes to the UO signature is prohibited.
The primary signature is to be used in its horizontal orientation wherever possible. In cases where the horizontal signature doesn’t work due to design or space considerations, the stacked signature is allowed. As with the horizontal signature, color, size, and clear space requirements apply.
Primary Signature: Horizontal
Primary Signature: Stacked
Maintain size and spacing standards when using the UO signature so our most important identifier is prominent, legible, and impactful.
The “O” signatures should never appear smaller than 3/8" (.375") high in print in either horizontal or stacked versions. Signatures should be sized proportionally to meet this minimum standard.
There is no maximum size limit, but use discretion when sizing the signature (e.g., the “O” with the wordmark). It should never be the most dominant element on the page, but instead should live comfortably and clearly as an identifying mark. The “O” logo by itself may be used as a dominant element.
Clear Space Requirements
The primary color option for the university signature is UO Green and UO Dark Gray. It is intended to be used on white or lighter colored backgrounds. Do not use the UO signature over backgrounds that do not provide sufficient contrast.
Other permissible color options are shown below. The signature may never be used in a color combination not shown on this page. Backgrounds shown are for illustration purposes only.
The Identity Block System has been discontinued.
In addition to the examples below, never treat the signature or signature elements in any of the following ways:
- Never attempt to recreate or redraw any part of the signature.
- Do not combine the “O” with other text.
- Do not add text, taglines, or graphic elements to the signature.
- Do not use the “O” as a decorative element.
- Do not resize the “O”.
DON’T SET THE LOGO OR SIGNATURE IN UNAPPROVED COLORS.
DON’T SACRIFICE LEGIBILITY.
DON’T FILL ANY PART OF THE SIGNATURE WITH AN IMAGE.
DON’T CREATE A PATTERN WITH THE LOGO OR SIGNATURE.
DON’T ALTER THE SIGNATURE ELEMENTS.
DON’T ROTATE THE LOGO OR SIGNATURE.
DON’T APPLY SHADOWS OR EFFECTS TO THE SIGNATURE.
DON’T USE THE “O” AS A TYPOGRAPHIC ELEMENT.
Secondary and departmental signatures should be used to represent units within the University of Oregon colleges, departments, programs, schools, centers, and institutes.
Units may not create their own icons or other unit-centric graphics, nor use any other logo to represent themselves. Such graphics dilute the power of the UO brand, confuse our public, and undermine our messages.
Need a secondary or departmental signature? Please contact the logo liaison responsible for distributing logo packages to your school, college, or administrative unit.
The clear space and minimum size rules also apply to secondary and departmental signatures.
University style discourages the use of acronyms in brand marks.
Secondary Signature: Horizontal
Secondary Signature: Stacked
Informal signatures may be used to represent units within the University of Oregon—colleges, departments, programs, schools, centers, and institutes—in marketing materials where the “O” has sufficient recognition as the UO logo, locally and regionally.
The marks shown here may also be used for merchandise and apparel applications. Base artwork is available to vendors for mark creation, but final artwork must be approved by Brad Hutchins, Director of Brand Activation at 541-346-6083 or email firstname.lastname@example.org.
Informal Signature: Horizontal
Informal Signature: Stacked
UO Portland primary signatures are used to represent the University of Oregon in Portland.
UO Portland secondary signatures should be used to represent units (i.e., colleges, departments, programs, schools, centers, and institutes) at the University of Oregon in Portland.
UO Portland informal signatures are an option that may be used locally or regionally for marketing materials or on apparel and hard goods.
The clear space and minimum size rules also apply to UO Portland primary and secondary signatures.
UO in Portland Primary Signature Options
UO in Portland Secondary Signature Options
UO in Portland Informal Signatures Options
Preexisting sub brands are rare exceptions to standard logo policy. Some exceptions have been made for units with a preexisting marketing effort built around a nonstandard mark. These marks are subject to their own standards of use; check with the affiliated unit for usage guidelines.