The University of Oregon has one of the one of the nation’s largest higher education social media brands. Our reach extends to prospective students and parents, current students, donors, alumni, and fans.
Connect with Us!
Don’t miss out on what’s happening at #UOregon. Join the conversation with us on social media.
For a list of Facebook, Twitter, and YouTube accounts for schools, colleges, departments, etc., on campus, visit the A-Z Index.
Not your average number sign. The University of Oregon uses a series of hashtags in an effort to uniformly catalog the university’s most important stories. Here are the most common:
This is our primary, catch-all hashtag for stories and news about our university, and also can be used as shorthand for “University of Oregon.”
A very popular hashtag associated with and commonly used by @GoDucks, the official Twitter account of UO Athletics. We use it on our main accounts when promoting or celebrating sporting events.
This hashtag is used mostly by our social media team on Instagram for short, social profiles of students, faculty and staff. These include a photo, a quote, a name and brief biographical information. Sample Instagram
Used for campaigns for what Ducks are up to over winter and spring breaks, and when they are returning to campus in the fall. We promote the hashtags, encourage people to use it, then compile the results using Storify, a tool for aggregating social media posts.
We also throw in various made-up hashtags, like #YouGotThis, #Habitat, #ItsJustRain.
Work With Us
Social media is a powerful and important way to communicate with your audience. Need help finding your social media voice? Want to promote your event on the UO’s main social media channels?
Your social media content should maintain authenticity and a human voice using engaging content and a give-and-take with users. The most engaging content is frequently spontaneous, such as a photo from a hailstorm at a baseball game on Facebook/Instagram or congratulating recently accepted students on Twitter.
Make the most of your messages by leveraging the power of the university brand in all you share. The Marketing Communications team can offer expertise on social media strategies big and small.
Want to get social? Contact Tim Christie at firstname.lastname@example.org for more information.