Social Media

The University of Oregon has one of the nation’s largest higher education social media brands. Our reach extends to prospective students and parents, current students, donors, alumni, and fans.

Connect with Us!

Don’t miss out on what’s happening at #UOregon. Join the conversation with us on social media.

For a list of Facebook, Twitter, and YouTube accounts for schools, colleges, departments, etc., on campus, visit the A-Z Index.

Our Hashtags

Not your average number sign. The University of Oregon uses a series of hashtags in an effort to uniformly catalog the university’s most important stories. Here are the most common:

  • #UOregon
    This is our primary, catch-all hashtag for stories and news about our university, and also can be used as shorthand for “University of Oregon.”

  • #UO Bound
    Used by @uoregon as well as prospective and new admits signaling their intent to attend the University of Oregon.

  • #HowDucksLive
    Used by @UOHousing, the official Twitter account of UO Housing, to spotlight what it’s like to live on our campus. Sample Tweet

  • #GoDucks
    A very popular hashtag associated with and commonly used by @GoDucks, the official Twitter account of UO Athletics. We use it on our main accounts when promoting or celebrating sporting events.

  • #UOFall, #UOWinter, #UOSpring, #UOSummer
    We use these with scenic shots of campus life to highlight the changing seasons.

  • #DucksofUO
    This hashtag is used mostly by our social media team on Instagram for short, social profiles of students, faculty and staff. These include a photo, a quote, a name and brief biographical information. Sample Instagram

  • #AcademicDucks
    We’re using this hashtag in connection with a series of videos about our schools and colleges. Sample Instagram

  • #UOResearch
    We’re using this hashtag in connection with posts sharing academic and research news

  • #DucksonBreak, #RoadtoUO
    Used for campaigns for what Ducks are up to over winter and spring breaks, and when they are returning to campus in the fall. We promote the hashtags, encourage people to use it, then compile the results using Storify, a tool for aggregating social media posts.

Work With Us

Social media is a powerful and important way to communicate with your audience. Need help finding your social media voice? Want to promote your event on the UO’s main social media channels?

Your social media content should maintain authenticity and a human voice using engaging content and a give-and-take with users. The most engaging content is frequently spontaneous, such as a photo from a hailstorm at a baseball game on Facebook/Instagram or congratulating recently accepted students on Twitter.

Make the most of your messages by leveraging the power of the university brand in all you share. The Marketing Communications team can offer expertise on social media strategies big and small.

Want to get social? Contact Jesse Summers at for more information.