In addition to our primary logo, the University of Oregon has several marks that support the overall brand. University of Oregon marks are for the exclusive use of internal parties to promote the goals and purposes of the university.
These marks cannot replace the primary logo and each mark has usage guidelines. The university maintains a policy for the purpose of establishing guidelines and regulations for the use of the University Seal, the Oregon Duck, and the logo, and other related brand and trademarked information. Please review the usage policy prior to the use of these marks and review the words that are trademarked by the university.
The UO Marketing and Brand Strategy team aims to maintain consistent enforcement with professional use of our trademarks to promote and protect the university image and reputation.
The Great Seal
Use of the university seal is restricted to official university documents (such as diplomas, certificates, and commencement programs) and presidential documents (such as investitures and event invitations). The Great Seal is a historic mark for the university and dates back to 1878 with a letter requesting the elements of the design.
The seal should not be screened, cropped, or altered in any way. Anyone wishing to use this mark for any other purposes must have written permission from UO Marketing and Brand Strategy.
Mascot Mark
We use the mascot mark when we want to express pride in the UO community, let out our “inner Duck,” and have a little fun with the brand. The mascot mark can add character to your design but should never replace the primary logo or signature. The mascot mark is playful and should not be used for communication projects that are serious in nature.
Clear Space and Minimum Size
Maintain appropriate size and clear space when using the mascot mark to ensure it is prominent, legible, and impactful. The space around the mascot mark is based on the height of the letter “G” in the word “Oregon” on its hat. Minimum clear space should be 2x this height on all sides.
In print, the mascot mark should be no less than 1/2" (.500") tall. The mascot mark should be sized proportionally to meet this standard. There is no maximum size limit but use discretion when enlarging the mascot mark.
Color Variations
The mascot mark can only be used in the color variations below. Backgrounds are for illustration purposes only; the mark should not be put in a square background.
Note: Unlike the full-color, black, and green versions, the yellow and white versions of the mascot mark have been reworked to appear correctly on dark backgrounds. Do not recolor artwork.
Webfoot Mark
The webfoot mark is a nod to our quirky mascot and reflects the fun side of UO culture. It is a repeating pattern of form and movement—echoing ducks in step and the collective rhythm of our community.
The webfoot mark can be used in communication materials, but it cannot replace the primary logo. Do not alter the webfoot mark, fill with patterns or images, or use versions other than the ones below.
- Use the gradient version of the webfoot most often to give an impression of the webfoot taking a step.
- Use the one- or two-color webfoot variations when there are print restrictions regarding color.
- The one-color webfoot works best for die-cut or emboss/deboss print applications.
Shadow Stack Marks
Our shadow stack marks emphasize dynamic forward momentum through type. Use these marks on bold backgrounds and large sizes to create an impact.
These marks use our brand gradients, and flat color variations are available for both UO Yellow and UO Green backgrounds. Use only the provided color variations. The shadow stack style should only be used with single words or short phrases like "Sco Ducks." It should not be used as a headline element or with long phrases like "It never rains in Autzen Stadium."
Other University Marks
The university owns a number of other marks that are reserved exclusively for Oregon Athletics and retail merchandise. This includes marks such as the interlocking UO, the Disney duck, and the Winged “O,” among other things. Visit our UO Trademarks page to learn more about these and other marks.